BRAINAURORA-B (06681) has announced that the company recently entered into a strategic cooperation agreement with Tokyo Lifestyle Co., Ltd. The two parties will collaborate on the deep integration of digital therapeutics for cognitive impairment and functional health products. Together, they will explore an integrated platform model combining "online cognitive ability testing and training rehabilitation with offline functional health products" in regions such as Japan and Southeast Asia, aiming to establish an AI-powered digital health platform for the elderly.
The parties have agreed to innovatively combine the group's digital therapeutic products for cognitive impairment, including cognitive screening, assessment, and training systems, with Tokyo Lifestyle's high-quality functional health products. They will jointly promote an innovative service model combining "product and service rights" in Japan and Southeast Asia, offering users comprehensive health services ranging from screening and assessment to intervention and follow-up. The core objective of the partnership is to build an integrated AI digital health platform for the elderly, creating a cognitive health service system that covers the entire chain from screening and prevention to training, intervention, and nutritional support.
To rapidly advance the deployment and operation of the AI digital health platform, the group expects to invest approximately HKD 15 million in areas including manpower, equipment, and systems by 2026. The goal is to commence platform operations and generate revenue by the second quarter of 2026. Subsequent business deepening will be pursued based on the progress of the initiative and further evaluation with the partner.
This cooperation represents a deep cross-border integration of digital therapeutics and health consumer goods, exploring an innovative pathway that organically combines online cognitive testing and training rehabilitation with offline functional health products. This model not only enriches the methods for cognitive impairment intervention but also provides new scenarios and possibilities for the commercial application of digital therapeutics.
Through the deep application of multimodal large language models, the platform can offer personalized health management services to each user in the form of a "digital health assistant." This technology-driven proactive health management model can extend professional cognitive health services to communities and families at a lower cost and with greater accessibility, helping to achieve the goal of healthy aging through "early screening, early intervention, and early benefit."
The collaboration connects multiple key points in health management for the elderly, from daily nutritional supplementation with functional health products to cognitive training via digital therapeutics, and integrated online-to-offline service delivery. It truly achieves a closed-loop management system of prevention, intervention, rehabilitation, and support, providing continuous health protection for elderly users throughout their entire life cycle.
Japan and Southeast Asia are important markets for the group's global strategy. This partnership marks another significant strategic move in the Asia-Pacific region, following the group's entry into the Singapore and Malaysia markets. By leveraging Tokyo Lifestyle's established channel network in Japan and Southeast Asia, the group will further deepen its international presence, enhance brand influence and commercial network coverage, and lay a solid foundation for subsequent expansion into other Asia-Pacific markets.
The board of directors believes this strategic cooperation aligns with the group's long-term development strategy. It will help the group strategically transfer its proven product capabilities, in-depth hospital operation experience, and systematic delivery system from the Chinese market to regions with different regulatory frameworks, payment systems, and market structures. Through complementary advantages with Tokyo Lifestyle, the group is poised to build a more profitable and resilient overseas business model, creating long-term value for shareholders.
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