As the "Double 11" e-commerce shopping festival kicked off, the century-old border port of Suifenhe laid out its plans in advance. Since launching the "Suiyigou & Suiyida" cross-border e-commerce carnival on November 2, the city had completed 330 million yuan (RMB, same below) in cross-border e-commerce trade volume and 1.57 million cross-border orders as of November 11, with both indicators rising more than 20% year on year.
In the livestreaming room of the Tianfusheng Longjiang No. 1 Warehouse in Suifenhe, online hosts promoted Russian specialty goods while the cloud warehouse sorting line operated at high speed simultaneously, with orders shipped directly from the port warehouse on a one-piece dropshipping basis. During the event, the warehouse's single-day online retail sales peaked at more than 16 million yuan, setting a record high. Inside the Tianfusheng Longjiang No. 1 Warehouse, a host was livestreaming.
Suifenhe is not only selling Russian goods to China but also targeting overseas markets. This carnival featured five major "e-commerce plus" segments. On one hand, it held cross-border roadshows to share overseas market information with entrepreneurs and university students, helping Chinese hit products enter the Russian market. On the other hand, it promoted local specialty goods such as Xinbache beer and Russian-origin honey online, linking with supermarkets and local same-city platforms to balance cross-border online trade with local consumer benefits.
This two-way circulation model has produced impressive results. So far, Suifenhe's online retail sales have reached 150 million yuan, cross-border e-commerce trade volume has hit 330 million yuan, and online retail sales and cross-border orders have reached 10.436 million items and 1.57 million orders respectively, with all core indicators growing more than 20% year on year.
From livestreaming rooms to border warehouses, Suifenhe has moved beyond the traditional playbook of simple livestream selling, deeply integrating the "Double 11" consumption node with its advantages as a northward-opening port, allowing the cross-border e-commerce sector to accelerate toward high-quality development.
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