Apple reportedly cuts orders for iPhones by 20% due to low demand for iPhone 12 mini

cnbc2021-03-11

KEY POINTS Apple cut orders for iPhones by 20%, according to a report from Nikkei Asia on Wednesday. The company no longer discloses how many iPhones it sells each quarter but, in January, research ...

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The company plans to build 230 million iPhones in 2021, up 11.6% from 2020, according to Nikkei Asia. But, the iPhone 12 mini isn’t selling as well as expected as consumers gravitate to either the older iPhone 11, which has a bigger screen, the larger iPhone 12 or the more premium iPhone 12 Pro models.\nApple shares closed down 0.91% on Wednesday.\nThe consumer sentiment seems to reflect reviews of the phones when they first launched in November. CNBC, for example,said the iPhone 12 miniis basically just a smaller version of the iPhone 12 with worse battery life. And while it’s compelling for people with smaller hands, most consumers should just spend the extra $100 for the iPhone 12, which has better battery life and a larger screen.\nThe iPhone 12 models have largely been successful for Apple, however. Apple no longer discloses how many iPhones it sells each quarter but, in January,research firm IDC saidthe company shipped 90.1 million devices during the fourth quarter of 2020, the “highest shipment volume from a vendor in a single quarter,” and helped lead Apple to the top phone seller in the world, ahead of Samsung for the quarter. Apple iPhone revenue for the quarter was up 17% year over year, too.\nThat momentum behind the iPhone 12 helped Apple book arecord holiday quarter in 2020, bringing in more than $100 billion in a quarter for the first time in the company’s history.\nApple was not immediately available to comment.","kind":null,"is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":48,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.29.1","shortVersion":"4.29.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1158939355"}