Eternal Beauty Partners with Carriere Freres to Expand Premium Home Fragrance Portfolio

Stock News02-12 16:38

Eternal Beauty Holdings has announced a new partnership with the French luxury home fragrance brand Carriere Freres, effective February 1, 2026. Through this collaboration, the Group has secured exclusive distribution and sales rights for Carriere Freres products in Mainland China, Hong Kong, and Macau. It will also be responsible for implementing a customized market entry and expansion strategy for the brand. By leveraging complementary resources and synergistic advantages, the Group aims to broaden its footprint in the high-end home fragrance segment. This move is expected to enhance the depth and diversity of its distribution network, strengthening its market presence and share in China's home fragrance sector. Furthermore, the addition of this new brand is anticipated to create fresh revenue streams, reinforcing the Group's leadership and competitive edge in the premium home fragrance distribution market.

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