Serving as a key period for nationwide anti-counterfeit currency public education each September, the month-long campaign aims to sustain the orderly circulation of the Renminbi and reinforce a society-wide protective barrier against counterfeit money.
In alignment with the campaign’s scheduled initiatives and to fulfill its obligations as a financial institution, CITIC Bank's Lanzhou Branch has coordinated bank-wide efforts to launch a diverse array of counterfeit currency prevention education programs. These practical measures underscore its commitment to a finance-for-the-people philosophy and highlight the responsibility and dedication of a local financial entity.
Giving high priority to this year's campaign, the Lanzhou Branch conducted dedicated planning sessions and adhered strictly to the People's Bank of China's directives on counterfeit money prevention and cash services. A specialized action plan was formulated based on the specific financial needs of the local community, clarifying the campaign's focus, execution strategies, and key priorities. This plan orchestrates the orderly rollout of educational initiatives across all branch outlets, integrating counterfeit prevention governance into the entire spectrum of daily operations to establish a comprehensive framework of branch-level oversight, outlet-level implementation, and full regional coverage.
Each outlet has leveraged its role as a frontline financial service hub to foster a highly visible educational atmosphere. Themed promotional materials are uniformly displayed within lobbies, while electronic screens continuously broadcast public service announcements on counterfeit prevention. Leveraging scenarios such as customer waiting periods and transaction processing, staff engage visitors with information on the Regulations of the People's Republic of China on the Management of the Renminbi, the protocols for counterfeit note confiscation and appraisal, and policies on curbing the refusal to accept cash.
Drawing on recent local counterfeit risk patterns and real-world examples, employees explain various cash transaction pitfalls, guiding the public to strengthen their risk awareness and handle suspicious banknotes sensibly. For high-frequency cash user groups—including senior citizens, individual business owners, and vendors in agricultural markets—the branch has adopted a precision-targeted educational strategy. Dedicated volunteer teams of frontline operational staff have been formed to venture beyond the outlets, conducting offline outreach in surrounding communities, commercial districts, and rural markets.
These teams provide face-to-face answers to merchants' practical concerns regarding cash acceptance, damaged note exchange, and handling suspicious currency, guiding market participants to uphold the legal tender status of the Renminbi and collectively foster a secure and well-ordered cash circulation environment.
As a local financial institution, CITIC Bank's Lanzhou Branch remains steadfast in its social responsibilities, using cash services and financial education as entry points to continually strengthen inclusive financial support. During the campaign period, the branch has also reinforced internal management by intensifying anti-counterfeit professional training for counter staff, improving their frontline detection and handling capabilities to block the circulation of counterfeit notes at its source.
Looking ahead, the branch will build on this campaign as an opportunity to establish a long-term, effective mechanism for counterfeit prevention publicity. It aims to persistently extend the reach of financial knowledge to the grassroots, safeguarding the public's assets through warm and substantive financial services, and contributing to the stability of the regional financial ecosystem.
Comments