NFLX rose nearly 3% in morning trading after JPMorgan's prediction.
JPMorgan Analyst Doug Anmuth estimated in a new note on Monday that NFLX could drive 7.5 million subscribers to its ad-supported tier in its US/Canada segment in 2023. That alone will help drive $600 million in advertising sales in 2023 for the segment. Anmuth expects those numbers to swell by 2026 as Netflix's execution on selling ads improves.
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