As large AI models transition from an "arms race" to real-world industrial applications, their integration into vertical sectors like retail and e-commerce has garnered significant attention. Leading menswear brand China Qipai stands out as a pioneer—becoming the first company to leverage AI in core business operations and achieve measurable sales growth.
During the 2025 Double 11 shopping festival, Qipai utilized WEIMOB INC's WAI Sales Assistant Agent capabilities to help sales staff accurately identify high-value customers and drive conversions. With AI support, high-value customers contributed 70.6% of GMV to Qipai's mini-program store, fueling sustained growth and setting new records this year.
Beyond the sales uplift, Qipai's transformation in growth strategy is noteworthy. Amid rising customer acquisition costs, Qipai partnered with WEIMOB INC to deploy AI-powered "customer lead management" features in its Sales Assistant Agent, enabling precise identification and conversion of high-value users. This marks retail's digital evolution moving beyond basic tool adoption into an AI-driven era of "precision operations" where efficiency reigns supreme.
**From National Trendsetter to Tech Innovator: Qipai's Digital Leap** Emerging from China's reform and opening-up era, Qipai has grown into a textile industry leader, ranking among China's top 10 apparel companies for 23 consecutive years in revenue and profit. Recognized as a "National Brand" by CCTV and the official apparel sponsor of the Golden Rooster Awards for seven years since 2019, Qipai also ranked 90th in World Brand Lab's 2024 "China 500 Most Valuable Brands" list with a valuation of ¥102.815 billion.
Qipai's journey—from its 1979 origins with a single sewing machine to becoming a symbol of "China Chic" with its signature "Chinese Stand Collar"—reflects 46 years of innovation in national fashion branding.
Its collaboration with WEIMOB INC began in 2021, progressing through two phases: First, foundational training equipped retail staff with SaaS tools and digitized management insights; second, "precision operations" integrated these tools into daily workflows for maximum impact. Extensive training programs ensured organizational alignment on digital efficiency.
(Qipai Mini-Program Store Homepage) According to Zhou Hao, Qipai's Membership and Private Domain Lead, the five-year partnership advanced all three retail pillars—"People, Products, and Places." For "People," AI now tracks sales staff behavior and consumer profiles in closed loops. For "Products," WEIMOB INC's SaaS analyzes preferences to optimize assortments. For "Places," its mini-program store funnels public traffic into private domains with full-funnel data tracking, building valuable digital assets.
"Previously reliant on manual effort, WEIMOB INC's solutions accelerated our digital transition. Metrics like follow-up rates, user base, and conversion rates have surged," Zhou noted.
Addressing retail digitization pain points, WEIMOB INC expanded beyond SaaS to deploy industrial-scale AI models. Its WAI suite now includes 13 AI Agents like the Sales Assistant and Smart Operations Agents, tailored for diverse merchant needs.
Launched in 2025, the Sales Assistant Agent combines retail expertise with AI to enhance core scenarios. Features like "Smart Task Management" and "Lead Operations" tackle critical challenges.
Sun Qian, WEIMOB INC's AI Lead, explained: "Task Management optimizes brand-level strategies, while Lead Operations boosts frontline efficiency. Together, they elevate precision across retail touchpoints, driving the shift from scale-first to accuracy-first growth."
**High-Value Users Drive 70% of Sales: AI Reshapes Retail Workflows** As Qipai's digital scale grew, surging member data strained traditional sales methods. Manually identifying high-value users became impractical amid exponential customer growth and omnichannel complexity.
Zhou highlighted key pain points: "Sales staff struggled to prioritize leads and lacked real-time feedback." WEIMOB INC's AI Agents provided solutions.
During Double 11, the Sales Assistant Agent's high-value customer identification drove record GMV, with this segment contributing 70.6% of sales—proving AI's tangible impact on retail conversions.
(Sales Assistant Lead Operations) Facing hundreds of thousands of leads during peak sales, Qipai leveraged WEIMOB INC's DeepSeek-powered Agent to filter noise and secure conversions. The system analyzes behaviors like browsing, cart additions, and coupon usage to score leads dynamically, even generating tailored follow-up content.
"AI replaces guesswork with smart scoring, telling staff whom to prioritize, what to recommend, and how to engage—all with one click," Zhou added.
The dual benefits are clear: For staff, AI makes efforts visible through consumer feedback, boosting morale. For brands, it demystifies processes with full workflow transparency, enabling real-time strategy adjustments.
**Conclusion** WEIMOB INC's AI suite is transforming retail by precisely aligning "People" needs, "Product" offerings, and "Place" experiences. Its Agents not only connect these elements but also enhance omnichannel engagement to lift store performance. Continuously refining its technology, WEIMOB INC aims to propel both client success and its own growth in the precision-driven retail era.
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