Movement Alert｜Booking Holdings Intraday Decline 3.27% in Regular Trading, EU probe targets fraud risks and ad transparency

Market Focus10-21

On October 21, Booking Holdings recorded an Intraday Decline of 3.27% in Regular Trading, trading at $158.35 with turnover of $155 million.

The move followed news that the European Commission opened an investigation into whether the company may have violated the Digital Services Act, focusing on fraudulent listings, phishing scams, misuse of booking and guest data, and whether paid boosted listings were clearly labeled as advertisements with required sponsor and targeting disclosures.

The regulator said it will prioritize the case and may request additional information, conduct interviews or inspections, or pursue further enforcement measures. The development adds to recent regulatory pressure after a separate report earlier this month said Booking Holdings could also face FTC scrutiny over hotel advertising practices in the US.

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