On March 6, the "Yue+Life East Tide Gathering Place" officially opened, marking the emergence of another trendy hotspot in vibrant Chengdu. The following day, a floating island park spanning approximately 17,000 square meters opened to the public, attracting large crowds.
This is no ordinary park. The facility features a "Wall-Climbing Cat Park Market" combined with an island-style clubhouse experience covering about 3,000 square meters, organized around "five themes and over 20 spatial scenarios." The design ensures every interest finds its place—whether men's self-care, women's salons, family activities, fitness, or pet-friendly zones.
The creator and operator of the "Yue+Life East Tide Gathering Place" is Yuexiu Property. Simultaneously, the company unveiled the first complete Tianfu series project—Phase III of Tianyue Yuncui—generating significant industry buzz.
Currently, the entire Tianyue Yuncui project forms a large-scale, contiguous development spanning over 100 acres. This area has long been a focus of urban renewal efforts in Chengdu's Chenghua District.
On March 3, Chenghua District held a forum exploring the "Wandong Area Value," deepening the "1226" spatial layout strategy. This initiative aligns with Chengdu's "15th Five-Year Plan" vision of accelerating people-centered urban development through urban renewal, drawing strong market attention.
The Wandong Area—a "golden triangle" formed by the MixC shopping mall, East Suburb Memory Park, and East Railway Station—is gaining prominence as an emerging urban center, making its key redevelopment projects particularly noteworthy.
Yuexiu Property has acquired land four times in Chenghua District to date. The first acquisition occurred in April 2023—a 68.4-acre plot in Cuijiadian that attracted 19 developers. Yuexiu ultimately secured the site through a lottery, with a land cost of 15,200 yuan per square meter, now developed as Phase I of Tianyue Yuncui.
In November 2023, the company expanded its presence in Chenghua by acquiring a 29.2-acre plot in the Huaishudian area near Cuijiadian, outside the Middle Ring Road, at a cost of 15,300 yuan per square meter—now known as Yuexiu Wangyue.
In June 2024, Yuexiu continued investing in Cuijiadian, obtaining a 26-acre plot adjacent to Phase I of Tianyue Yuncui at a relatively low premium, with a land cost of 13,800 yuan per square meter, now Phase II of the project.
At the end of October 2024, Yuexiu again acquired land in Cuijiadian—a 60-acre plot at an 11.5% premium, costing 16,500 yuan per square meter—now launched as Phase III of Tianyue Yuncui, connecting with the previous phases.
During the launch event, senior executives from Yuexiu Property's Central and Western Region highlighted the company's status as a "trillion-yuan state-owned enterprise" and cited its major urban development projects in Guangzhou, such as the Tianhe business district and Pearl River New Town. They particularly emphasized the recent acquisition of the Racecourse site for 23.6 billion yuan in February 2026, which will host SKP mall, underscoring Yuexiu's extensive experience in integrated urban development.
According to Yuexiu Group's website, the conglomerate focuses on four core sectors—finance, real estate, transportation infrastructure, and food—forming a modern industrial system spanning primary, secondary, and tertiary industries. The group oversees six listed companies, including Yuexiu Capital, Yuexiu Property, and Yuexiu Transport Infrastructure. As of 2025, total assets exceeded one trillion yuan, with revenue of 127.71 billion yuan and total profit of 6.5 billion yuan.
Yuexiu's deep involvement in urban development in Guangzhou has informed its growing understanding of Chengdu since entering the market in 2018. The Tianyue Yuncui project exemplifies this, with its product strength consistently leading the market.
In 2023, Phase I of Tianyue Yuncui achieved four sell-outs within five months of launch, establishing a "hotel-style living" concept in Chengdu's eastern sector. In 2024, Phase II—the first project under Chengdu's new regulations—sold out immediately upon launch, featuring innovations such as 20-square-meter entry sky gardens, garden-style kitchens, and upgraded master suites. With sales exceeding 3 billion yuan that year, it led Chenghua District in sales.
Phase III of Tianyue Yuncui aims to create a new generation of floating island-style garden residences, further elevating the standards set by earlier phases. According to Yuexiu's Chengdu executives, as the first complete Tianfu series project, it emphasizes high-end accessibility—prioritizing genuine comfort over superficial luxury.
Against the backdrop of Chengdu's eastern revival, the project champions a "new urbanism" that integrates city connectivity, community living, and residential space. Innovations include Sichuan-style kitchens, multifunctional storage, and courtyard-inspired layouts reflecting local culture.
Notably, Yuexiu's Chengdu leadership emphasized that developing four projects in Chenghua since 2023 has reinforced its commitment to urban core areas. With Phases I–III of Tianyue Yuncui now underway, the company is actively engaging with Chenghua District regarding adjacent developable land, potentially leading to additional phases. Inspired by China Resources' "24 City" project, Yuexiu aims to create a "Yuexiu City" in Chengdu's evolving eastern landscape.
According to CRIC data, ten developers achieved over 100 billion yuan in full-scale sales in 2025. The top three were Poly (253 billion yuan), China Overseas (251.2 billion yuan), and China Resources (232.6 billion yuan). Yuexiu ranked ninth with 108.2 billion yuan in sales, solidifying its position as a leading state-owned developer.
Particularly notable was Yuexiu's 23.6-billion-yuan acquisition of Guangzhou's Racecourse site in February 2026—the final piece of the Pearl River New Town CBD—which made national headlines and demonstrated the company's ambition to secure prime urban assets. Market observers anticipate further breakthroughs and market-leading projects from Yuexiu.
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