Data collected over the past 24 hours by the Liquor Price Monitor indicates that the average terminal retail prices for major Chinese white spirit products experienced a slight overall decline on July 13. The total price for a bundled set of one bottle each of the main products today is 9,854 yuan, a minor decrease of 4 yuan compared to yesterday. This marks a second consecutive day of decline, reaching the lowest level in 15 days. Guojiao 1573 continued to set a new one-month high price record, while Premium Moutai hit a one-month low. Across the board, high and low-priced varieties coexisted, with significant divergence in the price movements of core products, while terminal trading volume remained largely stable, continuing the pattern of low-level price fluctuation.
Of the 11 major white spirit products today, six rose and five fell, giving the gainers a slight numerical edge. On the upside, Yanghe Dream Blue M6+ and Qinghua Lang led the gains, each rising by 5 yuan per bottle. The former recovered its entire loss from the previous day, approaching the 600 yuan mark again, while the latter once again touched the 700 yuan threshold. Wuliangye Puwu Eighth Generation rose by 3 yuan per bottle, nearing the 800 yuan mark after two consecutive days of gains. Guojiao 1573 increased by 2 yuan per bottle, rising for the fourth consecutive day and continuing to set a new one-month high price record, with its price center showing a sustained upward trend over the past month. Feitian Moutai and Wuliangye 1618 both saw modest increases of 1 yuan per bottle, with the latter showing a slight recovery from the one-month low it hit yesterday.
On the downside, Xijiu Junpin led the declines, falling by 6 yuan per bottle. It declined for a second straight day, dropping to the second-lowest level in nearly a month. Premium Moutai and Qinghua Fen 20 both fell by 5 yuan per bottle. The former declined for three consecutive days, dropping to around 2,390 yuan and hitting its lowest level since the price increase on the i-Moutai platform on May 16. The latter retreated from the one-month high it reached yesterday. Gujing Gongjiu Gu 20 decreased by 3 yuan per bottle, falling for two consecutive days. Over the past month, the difference between its highest and lowest prices was 49 yuan per bottle, indicating significant price volatility. Crystal Jiannanchun fell by 2 yuan per bottle.
The daily data for the Liquor Price Monitor is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These include, but are not limited to, appointed distributors by liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual terminal retail transaction prices processed at each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known white spirits for all stakeholders. Following the official launch of the i-Moutai platform, which began selling Feitian Moutai at 1,499 yuan per bottle at the start of the year (increased to 1,539 yuan per bottle on March 31) and Premium Moutai at 2,299 yuan per bottle on January 9 (increased to 2,359 yuan per bottle on May 16), the magnetic influence of this new sales channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by the Liquor Price Monitor follow a calculation rule weighted by actual transaction volume. Prices from this verifiable source have been incorporated into the calculation of the terminal retail prices for these two products.
In other significant news for the white spirits industry, Kweichow Moutai Co.,Ltd. conducted a total of 2,392 market activities across 31 provinces and regions nationwide in June. The latest data shows that 1,639 activities were held from June 16 to 30, following 753 activities from June 1 to 15. These activities covered diverse scenarios including public welfare exam assistance, cultural experiences, and trendy music events. Moutai is strengthening its brand connection with end consumers through continuous direct interaction via public welfare initiatives, cultural engagement, and the creation of consumption scenarios.
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