Stock Track | TONGCHENGTRAVEL Soars 6.20% Intraday as Winter Tourism Demand Surges

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TONGCHENGTRAVEL (00780) surged 6.20% during the intraday trading session, driven by a significant increase in demand for winter tourism activities. The recent cold wave in China has sparked heightened interest in hot springs and skiing, with search volumes for these keywords more than doubling since the start of winter.

Data from TONGCHENGTRAVEL indicates that bookings for hotels near ski resorts and accommodations with hot springs or private baths have tripled compared to the previous month. The 2025-2026 ski season has begun, with major resorts opening nationwide, further boosting the winter sports tourism sector. Industry upgrades, cross-sector integration, and policy support are fueling the winter economy, which is projected to exceed RMB 1 trillion this year, according to the China Winter Sports Industry Development Report (2025).

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