On July 7th, The MarTech Summit Hong Kong was held in the city. DEEPZERO (HKEX: 2723.HK) Founder and CEO Huang Xiaonan was invited to serve as the lead panelist for the "Gen AI & Marketing Automation: Transforming Content Creation and Customer Engagement" discussion, joining founders from leading companies across finance, consumer goods, retail, and MarTech to explore how generative AI is reshaping marketing. Efficiency, productivity, and personalization were the most frequently mentioned keywords on stage. However, for DEEPZERO, the Hong Kong discussion signaled something more significant: the enterprise AI practices forged in the Chinese market are becoming a shared demand for businesses across the Asia-Pacific region and globally. DEEPZERO is using this as a launchpad for a comprehensive overseas expansion strategy.
The Chinese Market's Role as a Proving Ground
In recent years, China's pace of AI and digital transformation has been among the fastest globally. The market's high competitive intensity, complex consumer journeys, diverse public/private domain scenarios, and massive data scale have made it the most rigorous yet efficient "training ground" for enterprise AI. In this environment, the corporate discussion has long moved past "whether to use AI" to "how to use AI effectively." Huang Xiaonan explicitly stated at the event that the greatest opportunity for enterprise AI is driving growth (AI for Growth)—its value lies not just in cost savings and efficiency gains, but in helping businesses achieve better conversion, faster product innovation, deeper consumer understanding, and marketing with higher ROI.
Two examples from the Chinese market illustrate this point. In a luxury brand's repurchase scenario, DEEPZERO's Agentic marketing system analyzes the brand's past campaign performances to determine the optimal contact time, most suitable incentives, and most likely repurchase window for each consumer. In mainland market practice, such Agent-driven consumer journeys typically result in an actual repurchase rate increase of approximately 30% to 100%. In a consumer insights scenario, a leading fast-moving consumer goods (FMCG) brand generates a massive volume of consumer feedback daily. Through DEEPZERO's DeepVOC (Voice of Customer) system, the company continuously analyzes this feedback to rapidly identify new formulation directions, consumption preferences, potential needs, and product issues, then relays these insights to the R&D department, ultimately translating them into effective product innovation. The common thread in these practices is that AI is no longer just an efficiency tool for the marketing department; it has entered the core decision-making layer of business operations—from identifying growth opportunities and optimizing operational decisions to connecting consumers, brands, products, and R&D.
A Unified AI Agent Capability for China and Asia-Pacific
Why are these capabilities, validated in mainland China, relevant to Hong Kong and the wider Asia-Pacific? Huang Xiaonan elaborated further after the event: a significant number of Asia-Pacific corporations have their headquarters in Hong Kong or use it as a regional hub, with a substantial portion of their clients and business located in mainland China. For these companies, fragmented systems lead to fragmented customer understanding. What they truly need is an AI capability and solution that "works" both in China and across the Asia-Pacific. This is precisely DEEPZERO's unique position. Having collaborated with numerous Fortune 500 companies in the world's most complex and competitive market, DEEPZERO has honed mature enterprise-grade AI Agent products and methodologies. Simultaneously, as a Hong Kong-listed company, it is based in Hong Kong and serves businesses operating in both China and the Asia-Pacific region. For these enterprises, choosing DEEPZERO means not having to choose between "understanding China" and "navigating Asia-Pacific."
Global Ambitions: Sharing China's AI Expertise
Starting from Hong Kong, DEEPZERO is advancing a comprehensive internationalization strategy. In Huang Xiaonan's words: "We bring advanced AI Agent practices and years of deep experience in the Chinese market, while simultaneously pursuing full internationalization." This move capitalizes on a significant two-way opportunity. On one hand, global companies continuing their localization in China require an AI partner that truly understands Chinese consumers and the digital ecosystem. On the other hand, the enterprise AI practices validated in China are now extending outward, serving as a reference for Asia-Pacific and global companies looking to upgrade their marketing and sales decision-making. DEEPZERO is positioned at the intersection of these two trends.
Conclusion: The Evolution of AI in Business
AI in marketing has moved beyond content generation and process efficiency, beginning to integrate into the core processes and decision-making layers of business operations. In the past, marketing automation solved the problem of completing processes faster; today, AI Agents aim to solve the most complex and critical decision-making problems in business growth. As the first Hong Kong-listed company focused on enterprise decision-making AI Agents, DEEPZERO is transforming "AI for Growth" from a Chinese practice into a global proposition: serving various industries with enterprise-grade AI Agents, turning intelligent capabilities proven in China into new infrastructure for global business growth.
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