The latest data from Sina Finance's "Wine Price Insider," covering real-market pricing for well-known baijiu brands, shows that the combined retail prices of key baijiu products experienced a slight dip on August 1, remaining near a low point. If one bottle of each major product were sold together as a package, the total price would be 9,871 yuan, down 1 yuan from the previous day, matching the near-ten-day low set on July 30.
Across the board, market sentiment remained subdued in the past 24 hours, with buyers and sellers continuing to jostle within a narrow trading range. The total price is still stuck in a consolidation pattern. Among the 11 major baijiu products, five rose, five fell, and one remained flat, creating a split between winners and losers, though the combined declines slightly outweighed the gains.
On the upside, Xijiu Junpin led the gains, rising 5 yuan per bottle, ending its three-day losing streak. Gujing Gonggu 20 increased by 4 yuan per bottle, halting its three consecutive days of decline and starting a short-term rebound. Qinghua Fen 20 and Guojiao 1573 both rose 3 yuan per bottle, with the former posting its second consecutive gain, returning to near the highest level in the past month, and the latter rebounding for a second day from its lowest point since February 2 this year. Jingpin Maotai edged up 1 yuan per bottle, reversing yesterday's decline, and continues to trade below 2,400 yuan.
On the downside, Wuliangye's Eighth Generation Puwu and Yanghe Dream Blue M6+ tied for the biggest declines, each falling 6 yuan per bottle. The Eighth Generation Puwu suffered a five-day losing streak, dropping a total of 28 yuan per bottle to 770 yuan, setting a new record low since the "Wine Price Insider" began tracking in November last year. This continues its accelerated downtrend from recent lows. Feitian Maotai fell 3 yuan per bottle, maintaining its high-level consolidation after the price hike on July 18. Wuliangye 1618 and Shuijing Jiannanchun each dropped 1 yuan per bottle. Qinghua Lang's price remained unchanged from the previous day.
The "Wine Price Insider" collects data daily from approximately 200 sampling points across major regions, including designated dealers, social dealers, e-commerce platforms, and retail outlets. Raw data reflects actual retail transaction prices over the past 24 hours, aiming to provide objective, scientific, and fully traceable market price information for baijiu products.
With the launch of the official iMaotai platform, which initially sold Feitian Maotai at 1,499 yuan per bottle on New Year's Day (adjusted to 1,539 yuan on March 31, and further to 1,639 yuan on July 18), and Jingpin Maotai at 2,299 yuan per bottle on January 9 (adjusted to 2,359 yuan on May 16), this new channel is increasingly influencing the average retail prices of both products, acting as a magnetic force. The daily prices released by "Wine Price Insider" follow a volume-weighted calculation, and measurable prices from this channel have been incorporated into the retail price calculations for these two products.
In related news, Wuliangye has reportedly tightened subsidies for channel dealers in recent weeks, raising the overall cost of the Eighth Generation Puwu by approximately 50 yuan per bottle. Sina Finance's "Wine Insider" learned exclusively from dealers and industry insiders on July 31 that the overall cost has risen from around 800 to 850 yuan per bottle to about 850 to 900 yuan per bottle. Wuliangye has not yet responded to these reports. Currently, the wholesale price of the Eighth Generation Puwu is around 748 to 775 yuan per bottle, and based on the estimated costs, there is a significant price inversion between dealer costs and wholesale prices. Retail prices also remain under pressure: "Wine Price Insider" data shows the average retail price of the Eighth Generation Puwu fell from 790 yuan per bottle on July 28 to 770 yuan per bottle on August 1, setting another record low.
Independent baijiu commentator Xiao Zhuqing noted that as a representative high-end baijiu, the Eighth Generation Puwu currently has insufficient consumer opening rates. Some large dealers are cross-regionally dumping products due to scale advantages, while most dealers are selling at a loss, dampening channel sales enthusiasm.
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