China Taiping has been actively conducting promotional activities for the "7.8 National Insurance Public Awareness Day." Under the guidance of the National Financial Regulatory Administration and the unified arrangement of the Insurance Association of China, the company's various institutions have focused on this year's theme, which emphasizes the role of insurance in providing confidence and security for progress. The initiatives are designed to bring financial knowledge and warm, considerate services directly to customers, showcasing the professionalism and responsibility of the insurance industry in a comprehensive manner.
Concentrating on five key promotional themes, the domestic branches of China Taiping have been earnestly advancing the "Five Insurances Entering" campaign, which involves taking insurance services into schools, rural areas, communities, government institutions, and enterprises. This approach facilitates face-to-face interactions with consumers to explain financial concepts. Taiping Life and Taiping Property & Casualty have leveraged their self-established insurance convenience service points and consumer protection stations to offer warm and practical services, effectively bridging the distance between insurance providers and the public.
The Foshan branch of Taiping Life has been visiting clients to educate them on disaster prevention, mitigation, relief, and financial security.
Taiping Property & Casualty has been proactively strengthening risk prevention by conducting comprehensive, routine risk assessments directly in farmlands and rural areas.
Taiping Property & Casualty is actively supporting the high-quality development of Suzhou's low-altitude industry by providing specialized insurance products and services to businesses.
The Xinyu Central Sub-branch of Taiping Life has been targeting specific professional groups with financial literacy programs, offering in-person insurance consultation services.
The Tianjin branch of Taiping Pension has been carrying out pension finance knowledge promotion at the Haihe Smart Silver Economy Industrial Park.
The Gansu branch of Taiping Property & Casualty established a "Consumer Protection Service Station" at a local specialty exhibition and sales center in Liangdang, Gansu, bringing financial knowledge and professional services directly to farmers.
Taiping Life and Taiping Property & Casualty are actively innovating in their promotional methods. They utilize diverse formats such as animated educational content, creative short videos, and public welfare quizzes on insurance knowledge. These efforts are closely tied to core insurance service scenarios like underwriting, claims settlement, disaster prevention, and emergency rescue. By employing narrative and engaging expression techniques, they effectively communicate the value and functions of insurance while普及保险知识.
China Taiping is committed to continuously deepening consumer education and risk awareness initiatives. The company will actively optimize its product offerings and service quality, conveying care and responsibility through concrete actions to better safeguard the people's aspirations for a better life.
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