Apple has rolled out a fresh feature in its latest beta software that gives users the ability to disable the disruptive shake-triggered ads found in many apps, according to a recent update. The new capability, available in the iOS 27.2 beta 2 release, is designed to curb unwanted redirects that occur when a phone is physically shaken.
The function, named Restrict Motion Data, can be accessed by navigating to Settings, then Privacy and Security, followed by Motion & Fitness. From there, users can tap Edit to add apps that frequently display shake-to-open advertisements to a restricted list. Apple's customer support team has confirmed that this setting is indeed part of the iOS update and serves to limit launch-screen ads by preventing apps from accessing motion sensor information.
This mechanism works by blocking the app's ability to read data from the device's gyroscope or accelerometer. Without access to these sensors, the app cannot detect a shaking motion and therefore cannot automatically trigger the ad, effectively eliminating the trigger condition at its source. The feature has been introduced in response to growing user frustration with shake-to-open ads that have become prevalent in recent years.
Regulatory attention has also been directed at this issue. Back in June, the Ministry of Industry and Information Technology held a meeting to guide and urge internet platforms and smart device manufacturers to standardize how app information windows and redirects behave, aiming to reduce the intrusive nature of such ads.
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