On the morning of February 1, Moon's Dark Side's Kimi posted a message on Weibo asking for assistance: "Can someone help tag Baidu's team? I just tried it, and the top 4 websites labeled 'Kimi' are not actually Kimi."
According to the attached screenshot, when searching for "Kimi官网" (Kimi official website) on Baidu, the top few search results displayed were all advertisements recommended by Baidu, not the official Kimi website.
In response, Kimi stated, "Using 'Kimi Official Website' in the website title is highly misleading to users." Some netizens also commented, "Theoretically, you can file a complaint with Baidu (especially using your own trademark), at the very least, you can request the removal of any ads where 'Kimi' is highlighted in the title. However, in practice, it's quite time-consuming, and other advertisers might just put up similar ads again."
Sina Tech discovered that Baidu has now optimized the search results; searching for the keyword "Kimi官网" now displays the official Kimi website as the top result. However, Baidu has not responded to media inquiries regarding Moon's Dark Side Kimi's online appeal for help.
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