As the Lunar Year of the Horse approaches, several enterprises in Shandong province have introduced cultural and creative products such as wooden and salt carvings featuring horse motifs. These items incorporate auspicious themes like "instant success upon arrival" and "stepping on clouds of good fortune," which have been well-received in the market. Wooden cultural products, with their natural and rustic texture, resonate with contemporary consumers' preference for simplicity and organic aesthetics.
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