Stock Track | POP MART Soars 5.04% Intraday on MOLLY 20th Anniversary Celebration and Positive Analyst Coverage

Stock Track01-22 14:21

POP MART's stock soared 5.04% during Thursday's intraday trading session. The significant upward movement reflects positive market sentiment driven by two key developments.

The surge coincides with the launch of a major 20th anniversary celebration for MOLLY, POP MART's flagship IP. The company has unveiled "Journey to The Star: MOLLY Back to The Peak," an extensive campaign featuring eight interactive photo zones and a themed pop-up store at Victoria Peak in Hong Kong. The immersive experience, running through March 2026, marks a homecoming for the character and represents a significant marketing initiative expected to boost brand engagement and fan excitement.

Adding to the positive momentum, Zheshang Securities maintained its "Buy" rating on POP MART, highlighting management's confidence demonstrated through recent share buybacks. The analyst report points to solid fundamentals, including strong domestic performance with core products remaining out of stock, high year-on-year sales growth on platforms like Douyin, and expansion potential in emerging overseas markets such as the Middle East and South America.

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