Today, northern China champions distinctive ice and snow tourism, southern regions see popularity in snowy mountain hot springs and indoor skiing, while the northwest integrates winter sports like skiing and horse racing with local culture into its tourism offerings, presenting a new national pattern for the ice and snow economy characterized by "resonance between north and south, rise of the central region, and coordination between east and west."
Once considered a disadvantage for development, forcing people to endure a "winter hibernation," the ice and snow landscape is now, through the growth of ice and snow tourism and related industries, spreading like wildfire to ignite China's economic engine in winter, actively developing the ice and snow economy.
The transformation from the old saying "ice and snow doesn't venture beyond the Shanhai Pass" to a reality where "southern snow and northern ice bloom together," from a singular sightseeing experience to the synergistic development of a full industrial chain, and from seasonal prosperity to year-round升温, marks a magnificent metamorphosis of China's ice and snow economy from "winter dormancy" to "winter boom."
Amidst the frozen landscape, a new pulse of high-quality development surges continuously, turning the concept that "lucrative mountains and silver mountains can also be found in ice and snow" into a tangible reality, injecting a powerful winter momentum into the Chinese economy.
A shift in perspective opens up vast possibilities. The innovative development philosophy that "ice and snow are as valuable as mountains of gold and silver" has shattered the traditional perception of "winter economic depression," upgrading ice and snow resources from a "natural endowment" to "developmental capital," thereby turning a perceived weakness into a strength.
With rising living standards and consumption upgrades among residents, ice and snow sports have evolved from a "niche hobby" to a "mass trend," progressing from simple sightseeing to the development of an entire industrial chain, and becoming a new hotspot for winter consumption.
Breaking the mental barrier of "no economy in winter" through conceptual innovation, and relying on the guidance of top-level design and the safeguarding role of policies, has revitalized the profound ice and snow resources, lit the "first spark" of the ice and snow economy, promoted coordinated regional development, fostered common prosperity, and carved out new developmental space in the icy terrain.
The "ice and snow plus" model is flourishing everywhere, broadening new growth tracks for the ice and snow economy. The convergence of ice and snow with culture and tourism, sports, technology, and folk customs has sparked an industrial revolution across China that breaks the boundaries of seasons and business formats.
Diverse formats such as "ice and snow + culture/tourism," "ice and snow + sports," "ice and snow + technology," and "ice and snow + folk customs" not only offer consumers more choices but also transform the ice and snow economy from "seasonal prosperity" to "year-round vitality," injecting a strong winter pulse into the Chinese economy.
Simultaneously, the "ice and snow plus" model turns ice and snow IPs from mere check-in spots into destinations, brings ice and snow sports into the lives of ordinary families, shifts the ice and snow industry from "relying on nature" to "creating an intelligent future," makes the frozen landscape a "treasure bowl" for increasing public income, infuses "snow" momentum into countless industries, and transforms the ice and snow economy from a "winter-only" affair to "year-round excitement."
For the ice and snow economy to transition from "sudden popularity" to "enduring success," comprehensive efforts in scenes, policies, experiences, reputation, and services are indispensable. Riding the east wind of ice and snow not only turns "cold resources" into a "hot economy" but also transforms a "hot phenomenon" into "lasting momentum."
To maintain the vitality of the ice and snow industry, various regions are continuously improving infrastructure, enhancing service levels, and creating immersive, personalized consumption scenarios. They are also utilizing social media dissemination and building event IPs to ensure the ice and snow economy possesses both "popularity" and "substance."
Word-of-mouth is the best advertisement; good service gathers popularity, prospers industries, and ensures lasting development. The ice and snow economy boasts not only short-term heat but also long-term competitiveness, continuously surging with a new pulse of high-quality development amidst the ice and snow, truly realizing the enduring value of "ice and snow being as valuable as mountains of gold and silver."
The sustained prosperity of the ice and snow economy, from "winter hibernation" to "winter boom," is a vivid testament to the resilience and vitality of the Chinese economy. With policy support and industrial deepening, the dedication of every participant and the favor of every consumer allow cold resources to meet new opportunities and transform into new kinetic energy.
Looking ahead, by persistently adhering to the direction of high-quality development, continuously cultivating the entire industrial chain, and optimizing full-process services, the ice and snow economy is poised to remain "hot," becoming a "hot engine" for China's high-quality economic development.
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