Since the beginning of this year, Jiang Yuntao, a team member dispatched by the Ya'an Yingjing County People's Procuratorate to Minsheng Village, Siping Township, has innovated a "talent + agricultural products" promotion model. Leveraging online platforms, she has broadened sales channels for mountain agricultural products, using digital means to activate rural endogenous vitality. Within just one week, she helped increase farmers' income by over ten thousand yuan, empowering rural revitalization through "procuratorial responsibility."
It is reported that Minsheng Village in Siping Township, Yingjing County, is rich in original ecological agricultural specialties. However, factors such as remote location and insufficient publicity have constrained sales, creating a bottleneck for villagers' income growth. After assuming her post in the village, Jiang Yuntao, based on the needs of rural revitalization and seizing the advantages of new media communication, has pioneered a distinctive path to assist farmers.
To enhance the recognition of agricultural products, she proactively studied online operation techniques. Using the village's natural landscape as a backdrop, she deeply integrated her personal talents with product promotion, producing a series of down-to-earth short videos. The vivid scenes of field harvesting and agricultural processing highlighted the original ecological characteristics of the products, and the videos quickly gained popularity, successfully making the mountain's high-quality goods "go viral."
Simultaneously, under the guidance and support of the Yingjing County People's Procuratorate, Jiang Yuntao collaborated with the Yingjing County market supervision department, the honey association, and village-level organizations to solve compliance operation challenges. She took the lead in establishing the Douyin store "Yingjing Minsheng Agricultural Product Preferred Store," achieving compliant listing of specialty products and laying a solid long-term foundation for e-commerce assistance to agriculture.
It is understood that Jiang Yuntao also built a dual-line model of "online引流, offline transaction," assisting the village collective in opening dedicated payment channels and optimizing the invoicing process for group purchases, thereby打通ing the entire transaction chain. Relying on the good reputation accumulated online, the store's products sold out rapidly, and the tangible收益 ignited the villagers' enthusiasm for participating in market-oriented operations.
"The实实在在 results have broken the villagers'固有 mindset of 'passively waiting for收购' and won the trust and recognition of the masses. Villagers have shifted from观望 to主动参与, not only actively supplying high-quality goods but also consciously focusing on quality control and packaging upgrades. Their market and brand awareness have significantly improved, and the endogenous动力 for rural development continues to strengthen," said a relevant official from the Yingjing County People's Procuratorate. The next step involves using various channels to help mountain agricultural products reach broader markets, contributing procuratorial strength to rural revitalization.
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