“Welcome, and happy New Year in advance! Now, members who spend over 100 yuan can scan the code to receive a 'Spring Festival Travel Energy Pack' from PetroChina, offering you great value on your journey home!” On February 2nd, Wang Xiaoling, a fuel attendant at the Tianchengqiao gas station of Beijing Sales Company, enthusiastically promoted the offer to a car owner. This initiative is part of the sales company's comprehensive launch of the "Warm Journey Home, Oil Gifts Celebrate the New Year" themed marketing and service campaign, which serves as a concentrated effort to thoroughly implement the spirit of the group company's 2026 work conference, contributing to the building of a strong energy nation and empowering a better life.
The "Warm Journey Home, Oil Gifts Celebrate the New Year" marketing service campaign will run from February 2nd to March 4th. The campaign will fully leverage PetroChina's nationwide network advantage, using its self-operated gas stations spread across 31 provinces, autonomous regions, and municipalities as key points to focus on enhancing the service guarantee capabilities of stations along and at the entrances and exits of expressways.
During the campaign period, registered PetroChina members who make a single purchase of 100 yuan or more at self-operated gas stations can immediately receive an exclusive "Spring Festival Travel Energy Pack" on-site. The pack contains multiple nationally applicable gasoline coupons and non-fuel product discount coupons, and innovatively introduces a relay check-in style rule for enjoying benefits: after using the first coupon at a designated station, car owners can sequentially receive coupons applicable for subsequent stages. This benefit rule is closely aligned with four core travel scenarios: "the first tank of fuel for the Spring Festival travel departure, relay check-ins during the highway journey home, refueling for visiting relatives and friends, and energy replenishment for the return to work." This creates an interlocking chain of discounts, achieving "benefits for the entire journey from a single purchase" and enhancing the sense of gain for the vast number of returning travelers.
While providing consumption benefits, PetroChina's sales enterprises are focusing on upgrading the offline service experience by systematically launching a "5+N" warm service matrix. During the campaign, in addition to providing basic convenient services such as hot water, emergency medical kits, mobile phone charging, road guidance, and simple vehicle repairs, PetroChina gas stations will also leverage settings like "Driver Homes" and "Love Stations" to locally expand personalized services such as rest areas and New Year goods exhibitions. They aim to actively create a festive and warm holiday atmosphere, striving to turn each station into a trusted "warm harbor" for car owners.
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