Data collected over the past 24 hours by the Sina Finance "Liquor Price Index" indicates that the average terminal retail prices for ten major single products in the Chinese baijiu market showed a notable correction on February 25th. Products that led gains during the Spring Festival holiday experienced heavier selling pressure. If one bottle of each of the ten major products were bundled for sale, the total price today would be 9,221 yuan, a significant drop of 37 yuan compared to yesterday, marking a new low for the past week. Following a period of consolidation at previous highs, overall prices have undergone a technical correction, and the market is expected to remain under pressure in the short term.
Among the ten major products, eight declined and two advanced today, reflecting clearly cautious market sentiment. On the upside, Premium Moutai bucked the trend, rising by 7 yuan per bottle compared to the previous period, serving as the primary supportive factor in today's market. Yanghe Dream Blue M6+ saw a modest increase of 3 yuan per bottle, continuing its pattern of narrow fluctuations. On the downside, Luzhou Laojiao 1573 led the declines, dropping 18 yuan per bottle, with its price center noticeably shifting lower; this product had just experienced five consecutive days of gains prior to this drop. Gujing Gongjiu Gu 20 fell by 13 yuan per bottle, following the downward trend. Xijiu Junpin corrected by 5 yuan per bottle. Crystal Jiannanchun decreased by 3 yuan per bottle, while Flying Moutai, Wuliangye普五第八代, Blue and White Fen 20, and Blue and White Lang all saw slight declines of 2 yuan per bottle.
The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of the actual transacted terminal retail prices processed at each point over the past 24 hours, striving to provide an objective, authentic, scientific, and fully traceable dataset regarding the market prices of renowned baijiu products. Since the official iMoutai platform began selling Flying Moutai at 1,499 yuan per bottle around New Year's Day and Premium Moutai at 2,299 yuan per bottle starting January 9th, the magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices released by the "Liquor Price Index" adhere to a calculation rule weighted by real transaction volume, and verifiable prices from this platform are gradually being incorporated into the calculation of the terminal retail prices for Flying Moutai and Premium Moutai.
In significant industry news, a report from the Beijing Business News on the 24th stated that three ministries—the Ministry of Industry and Information Technology, the Ministry of Human Resources and Social Security, and the State Administration for Market Regulation—jointly issued the "Guiding Opinions on Improving Quality and Upgrading the Liquor Making Industry (2026–2030)". This officially marks the start of the high-quality development path for China's liquor industry during its 15th Five-Year Plan period. The Guiding Opinions outline 21 key tasks across seven major areas: enhancing the guarantee capability for raw material supply, elevating the level of scientific and technological innovation in the industry, adjusting and optimizing the industrial structure, transforming industrial development methods, developing new models and business formats, strengthening brand and cultural empowerment, and improving the industrial support system. The release of the Guiding Opinions signifies that the new technology, new concepts, and new model orientation for China's liquor-making industry during the "15th Five-Year Plan" period are moving from text to practice, with the industry standing at a historical juncture of transitioning from "traditional brewing" to "modern intelligent manufacturing."
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