CHERY AUTO: Comprehensive Review of Full-Chain Pricing Practices, Continuous Strengthening of Compliance Management and System Development

Deep News12-13

On December 13, CHERY AUTO announced its firm support for the "Automotive Industry Pricing Compliance Guidelines" to jointly promote high-quality development. CHERY AUTO has always adhered to a long-term philosophy, opposing price wars and "cutthroat" competition. The company will actively respond to the spirit of the Guidelines by thoroughly reviewing its full-chain pricing practices and continuously enhancing compliance management and system development.

CHERY AUTO pledges to ensure transparent pricing operations, oppose any form of price fraud or deceptive pricing tactics, and refocus competition on value creation. The company rejects any unhealthy competition that disrupts the industry's ecosystem and commits to deepening partnerships under compliance frameworks. It will also encourage partners to align with the Guidelines to jointly maintain a healthy market environment.

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