Peloton Stock Gains Another 4% After Surging 14% on TikTok Partnership

Tiger Newspress01-05

Peloton stock gained another 4% in morning trading Friday after surging 13.9% Thursday on TikTok partnership.

Peloton announced an exclusive partnership with ByteDance-owned video hosting service, TikTok.

The partnership will bring Peloton's (PTON) workout content to the TikTok community through #TikTokFitness, a new fitness hub offering select live Peloton classes with and without equipment required, original Instructor series, ongoing creator partnerships, Peloton class clips, and celebrity collaborations.

This marks the first time Peloton (PTON) will produce bespoke social content for a partner outside of Peloton-owned channels.

The #TikTokFitness Powered by Peloton hub will be available in the U.S., U.K., and Canada.

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