Porsche experienced a 15% year-on-year decrease in vehicle deliveries during the first quarter, influenced by factors such as the discontinuation of the combustion-engine 718 series and the elimination of tax incentives for electric and hybrid vehicles in the United States.
The German luxury sports car manufacturer reported on Friday that it delivered 60,991 vehicles in the first three months of the year, down from 71,470 units during the same period last year.
Porsche noted that the strong sales performance of the all-electric Macan, which launched in the first quarter of last year, also contributed to a higher comparative base, leading to a distorted year-on-year figure.
The global automotive industry is currently facing significant challenges, including cooling demand in the electric vehicle transition, heightened competition in China, new luxury tax policies, and uncertainties surrounding U.S. tariff measures.
Last year, Porsche indicated it would scale back its electrification targets due to slower-than-expected market adoption of electric vehicles, opting instead to expand its lineup of combustion-engine and plug-in hybrid models.
In North America, Porsche’s largest market, deliveries fell by 11% to 18,344 units. Meanwhile, the Chinese market continued to face pressure, with deliveries plunging 21% to 7,519 vehicles.
The decline in China was also affected by the upcoming model change for the Panamera, which is highly popular in the country. A new Panamera series tailored specifically for the Chinese market is set to launch in April.
In Europe, excluding Germany, Porsche’s deliveries dropped by 18% to 14,710 units. In contrast, domestic deliveries in Germany increased by 4% year-on-year.
Despite the overall downturn, the 911 model line—including GTS, Turbo, and GT variants—recorded strong demand across all regions, with global deliveries surging 22% compared to the same period last year.
Matthias Becker, Porsche’s executive in charge of sales and marketing, stated, “The robust demand for the 911 and its derivatives clearly demonstrates the enduring strength of our brand’s core sports car identity.”
The Cayenne remained the highest-demand model this quarter. An all-electric version of the Cayenne is scheduled to enter the market later this year, with initial deliveries expected to begin in the summer.
Becker added that the company will adhere to a “value over volume” strategy in the coming year, focusing on balancing supply and demand.
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