JINGDONG Industrials, Inc. has made significant progress in its global expansion, according to Chen Esheng, Vice President of JD Group and Head of JINGDONG Industrials' International Business. "Our operations and subsidiaries are now established in key regions including Southeast Asia, the Middle East, Europe, and South America. We are also actively entering mature markets such as Germany to deepen our global network," Chen stated.
Chen outlined three strategic directions for JINGDONG Industrials' international growth: First, supporting Chinese enterprises in their overseas expansion, a major focus for China's industrial sector in recent years. Second, partnering with leading local companies in target markets that share a strong consensus on digital supply chain transformation. These collaborations enable rapid understanding of regional industrial dynamics and localized adaptation of solutions. Third, the long-term vision involves integrating China's supply chain advantages and localized operational capabilities with global high-end manufacturing demands to build a unified digital supply chain network for industrial clients worldwide.
Regarding operational models, Chen highlighted the company's innovative "asset-light" strategy for international markets. "In countries where we are already present, we leverage JD Logistics' existing infrastructure. In other markets, we work with carefully selected third-party logistics partners," he explained.
Chen emphasized that the "asset-light" approach goes beyond logistics—it integrates physical infrastructure like warehousing and distribution with customized digital systems for industrial B2B scenarios. "Industrial clients seek not just cost reduction but also improved supply chain efficiency, digitalization, and transparency. This is the fundamental challenge our 'asset-light' model aims to address," he added.
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