The Sina Finance "Liquor Price Internal Reference" has launched, giving you access to the real market prices of well-known baijiu. From October 20-22, by the banks of Shanghai's Huangpu River, the 2026 Sustainable Global Leaders Conference will return. Nobel Prize and Turing Award winners will share their insights on the future and trends of technology, and the internet-famous professor who "rescues" people from anxiety and the era of involution—Macfarlane—will hold a live dialogue with Xiang Biao!
Limited seats available, first come first served. Let us embark together on the journey of sustainability! [Click to register] Data collected by Sina Finance's "Liquor Price Internal Reference" over the past 24 hours shows that on October 16, the terminal retail average prices of the 12 major single-product baijiu items in China's liquor industry recorded six rises, three falls, and three unchanged. The number of rising products was dominant, and the cumulative increase exceeded the decline side, with the overall price plate recovering slightly. On the rising side, Moutai 1935 rose 1 yuan to 685 yuan, ending a brief sideways period and achieving a four-day winning streak; Wuliangye Puwu Eighth Generation rose 3 yuan to 805 yuan, holding the 800 yuan mark after two consecutive gains; Wuliangye 1618 rose 2 yuan to 831 yuan, returning to a recent high; Qinghua Fen 20 rose 1 yuan to 394 yuan, halting a previous two-day decline and recovering slightly from a low position; Yanghe Dream of Blue M6+ surged 7 yuan to 614 yuan, staging another strong rally after yesterday's pullback and becoming today's largest gainer in absolute yuan terms; Crystal Jiannanchun rose 1 yuan to 410 yuan, stabilizing again after yesterday's decline. On the falling side, Feitian Moutai fell 2 yuan to 1,795 yuan, retreating again after yesterday's rebound and running near 1,800 yuan for the 10th consecutive day; Xijiu Junpin fell 2 yuan to 642 yuan, ending a three-day winning streak, with future developments worth watching; Gujinggong Gu 20 plunged 7 yuan to 523 yuan, accumulating a decline of 17 yuan over two consecutive days, losing all previous recovery gains and breaking below this month's trend line. On the unchanged side, Jingpin Moutai remained at 2,465 yuan, continuing to oscillate narrowly around the 2,465 yuan level; Guojiao 1573 held at 887 yuan, shifting into flat consolidation after pulling back from its monthly high yesterday; Qinghualang remained at 698 yuan, pausing its upward momentum after two consecutive gains and continuing to hover near the 700 yuan mark. Today, the total terminal retail price of the 12 major single-product items recovered slightly, with six products rising. The sharp rebound in Dream of Blue M6+ provided support for the overall price plate, but the continuous decline of Gu 20 also exerted some selling pressure. If one bottle of each of the 12 major single-product items were packaged and sold together, today's total price would be 10,749 yuan, up slightly by 4 yuan from yesterday, ending the previous day's pullback.
The daily data of "Liquor Price Internal Reference" comes from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor enterprises, social distributors, e-commerce platforms, and retail outlets. The original sampled data consists of the actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific, and fully traceable data on the market prices of major single-product baijiu items. With the official i-Moutai platform selling Feitian Moutai at 1,499 yuan/bottle starting New Year's Day (raised to 1,539 yuan/bottle on March 31, and further raised to 1,639 yuan/bottle on July 18), and Jingpin Moutai at 2,299 yuan/bottle starting January 9 (raised to 2,359 yuan/bottle on May 16), the magnetic influence of this new channel on the terminal retail average prices of both products has gradually emerged. The daily liquor prices published by "Liquor Price Internal Reference" follow calculation rules weighted by real transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both liquor products. [Click to enter Liquor Price Internal Reference, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]
On the important news front for the liquor industry, the new Huamao liquor product was officially released in Guiyang on the 15th and debuted on the i-Moutai platform at 488 yuan/bottle. The new product launch was held at Dajue Jingshe on Diantai Street in Guiyang, with a cultural special exhibition titled "Hua: A Century-Long Legend of a Bottle of Liquor and a Family" opened simultaneously on site. As an important component of Moutai Sauce-Flavor Liquor's "2+N" product matrix, the new Huamao product further strengthens the brand's historical and cultural expression and announces four operational commitments around Kweichow Moutai Co.,Ltd. (600519)'s "Comprehensive Turn toward Consumers" strategy, namely adhering to self-operated channels first, transparent pricing, reasonable total volume control, and a long-term development approach of "going deep first, then broad." On the channel side, the new product will prioritize reaching consumers directly through i-Moutai, then steadily expand its channel network afterward, with key布局 in core business consumption markets such as the Yangtze River Delta and Pearl River Delta. The launch of this new product also marks Huamao's entry into a new brand operation phase under the self-operated system, with greater emphasis on consumer experience and deep cultivation of core markets going forward. [Click to enter Liquor Price Internal Reference, view real liquor prices, and search the latest and most complete distributor database for Kweichow Moutai and Wuliangye]
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