Recent news that former East Buy CEO Sun Dongxu has co-founded a company named "Beautiful Tomorrow" with former hosts Shi Ming (Mingming) and Tianquan has drawn significant public attention.
In response, Yu Minhong addressed the matter during a live stream, stating that the extensive discussion is largely unnecessary. He remarked that these individuals, having left the company, naturally need to find work. The fields they are familiar with are essentially two: the education and training industry, and the live-streaming e-commerce sector for agricultural products.
Yu Minhong pointed out that, with the exception of core sensitive positions, New Oriental has generally not implemented non-compete agreements. Employees are free to engage in similar businesses the very next day after leaving. He noted that over the past thirty years, hundreds or even thousands of people have left New Oriental to start businesses in the education and training field, yet the company itself has not collapsed as a result. Furthermore, both East Buy and New Oriental's cultural tourism ventures are developing very well.
Regarding the education and training sector, Yu Minhong expressed that he has always wished for the success of professionals who have moved on from New Oriental, with many achieving considerable success and even taking several companies public. He believes the Chinese market is sufficiently large to allow for common development among all players.
He drew a parallel, stating that two years ago, the spin-off of "With Hui, On the Same Path" from East Buy proceeded smoothly, with both entities performing well. He views it as normal that Sun Dongxu is now continuing in live-streaming with Mingming and Tianquan. His sole hope is for their success, noting that if they do well, it poses no harm to East Buy but offers many benefits to consumers by providing more choices and channels for product comparison.
Addressing pessimistic predictions about his own and the company's future, Yu Minhong suggested such talk should be treated as mere jokes. He emphasized that what East Buy can do is consistently provide consumers with products that are extremely safe, of high quality, and offer excellent value for money. He described his personal philosophy as lacking a comparative mindset but possessing a drive for improvement and a focus on doing things well, coupled with tolerance and consideration for subordinates and partners.
Yu Minhong also called for rationality from all fans, urging them to avoid cross-platform disputes and personal attacks. He stated that fans are welcome to normally support their favorite hosts but there is no need to post aggressive comments on other platforms. He further expressed his willingness to offer help without reservation if Sun Dongxu and his partners ever require assistance in the future.
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