The Chinese influencer marketing market has seen consistent growth in recent years, with industry research indicating the market size has surpassed the hundreds of billions of yuan range by 2025. However, this high growth masks a long-standing structural issue: the industry's operational model remains heavily reliant on manual labor, leading to escalating efficiency and risk management costs.
A team serving over ten key accounts typically handles a massive volume of influencer content reviews, conducts frequent influencer screening and communication, and manages outreach and order statuses for multiple concurrent projects. A significant portion of operational staff are consumed by "data handling" rather than "strategic decision-making." Addressing this core challenge, WEIMOB INC (ASX: 02013)'s marketing division recently launched the "AI Influencer Intelligence Selection System" (referred to as "Tianxuan"), which leverages AI capabilities to drive process efficiency, risk control, asset accumulation, and cross-platform collaboration, offering a systematic response to this industry-wide contradiction.
The Shift from Manual Labor to Human-AI Collaboration
It is reported that the "Tianxuan" system redefines influencer resource management with data and AI, covering the entire workflow from influencer screening and content risk control to project fulfillment. It establishes a comprehensive "human-AI collaboration" operational standard within the influencer marketing sector, delegating repetitive, standardized tasks to the AI system. This allows operational personnel to focus on strategic analysis and influencer relationship management, achieving a structural upgrade in workforce efficiency and empowering brands to execute influencer marketing campaigns more effectively.
In the influencer screening and project management phase, traditional methods require staff to manually browse social media platforms, review individual influencer profiles, copy data into spreadsheets, and engage in repeated team communication. A seasoned operator can only conduct in-depth evaluations of a relatively limited number of influencers per week. The "Tianxuan" system supports customizable parameters for review content volume, requirements, and knowledge base rules. As operators browse influencer content, the system automatically analyzes multi-dimensional data—including audience demographics, content style, engagement quality, and historical collaboration performance—based on these rules, providing a compatibility score and recommendation rationale. After the AI handles data collection, preliminary screening, and ranking, operators can concentrate on making final decisions and maintaining relationships with the top-ranked influencers recommended by the system.
Simultaneously, the system supports batch bookmarking, detailed tagging management, and cross-team project creation with configurable permissions.
In the content risk control and review stage, compliance risks in influencer marketing are becoming a major industry challenge. Since 2026, regulatory bodies and platforms have intensified their governance of non-compliant content, where traditional manual review processes are inefficient and struggle to maintain consistent standards.
The "Tianxuan" system establishes a dual "human + AI" review mechanism. The manual review interface allows for one-click verification of influencer credentials on their homepages and synchronization of review statuses and classification tags. The AI model layer undertakes the core pre-review work: for multi-format submissions including documents, images, and videos, the system can automatically identify risk points such as absolute claims and false efficacy implications, extract product feature presentation, assess content authenticity, and provide specific optimization suggestions.
In the outreach and order management phase, the complexity of influencer projects lies not only in content but also in managing cross-team, multi-role workflows. Outreach, negotiation, payment, fulfillment, and post-campaign analysis consume significant time on information synchronization and manual reconciliation. The "Tianxuan" system can automatically update review and fulfillment statuses, enabling visual management of project progress. A single operator can simultaneously track the entire workflow of multiple influencer projects, with support for multi-dimensional filtering and batch export of project data, simplifying analysis and archival work.
Across these core scenarios, the technological advancement of the "Tianxuan" system lies not in showcasing isolated algorithms but in its systematic definition of the boundaries between "what AI can do" and "what humans should do" within influencer marketing. This "augmentation, not replacement" design philosophy results in lower implementation resistance in practical operations and more direct improvements in human efficiency.
From Point Solutions to Full-Funnel Coverage
The deep integration of AI into WEIMOB INC's marketing operations and the resulting optimization of the revenue structure are reflected in the group's financial reports. The 2025 annual report shows that WEIMOB INC's merchant solution revenue reached approximately RMB 6.95 billion, a year-on-year increase of 65.1%. Gross profit was approximately RMB 6.31 billion, surging 137.7% year-on-year, with the gross profit margin rising from 63.1% to 90.9%. Furthermore, the 2025 report indicated that the company's annual revenue related to AI exceeded RMB 1 billion for the first time.
Behind these figures is a comprehensive strategy aligned with the group's "AI First" initiative. To date, the marketing division has completed a reconstruction of its marketing technology foundation, building a suite of six proprietary AI systems—Tianshu, Tianqi, Tiangong, Tianji, Tianquan, and Tianxuan—centered around core business functions. This AI-powered, cross-platform integration capability reshapes marketing operations, connecting the entire process from strategy formulation and ad placement to content creation, account management, compliance risk control, and influencer selection, driving the advertising and marketing industry towards full-process intelligent advancement.
Unlike the other five AI systems, "Tianxuan" focuses on a rapidly growing yet operationally lagging market: influencer marketing. Industry research indicates that by 2026, the core influencer marketing market size in China had reached RMB 160 billion, maintaining a high annual growth rate of around 35%. However, the industry remains heavily dependent on manual screening, review, and management. The launch of "Tianxuan" represents a targeted solution from WEIMOB INC Marketing to address this widespread industry challenge.
This signifies two key developments.
First, "Tianxuan" provides WEIMOB INC Marketing with an efficiency advantage in the incremental influencer marketing space. This means that with comparable human resource costs, the division can manage or assist clients in managing a significantly higher volume of influencer projects than competitors, directly supporting the revenue growth potential of this business segment.
Second, the launch of "Tianxuan" marks the completion of the closed-loop matrix of the six AI systems. From strategy (Tianshu) and placement (Tianqi) to creative assets (Tianji), operations (Tiangong), risk control (Tianquan), and influencers (Tianxuan), WEIMOB INC Marketing has achieved AI coverage across the entire marketing funnel. For clients, this means the entire process—from strategy development and influencer collaboration to placement optimization—can be completed within WEIMOB INC's AI ecosystem, enabling data interoperability and cumulative efficiency gains.
The Executive Director and Group President of WEIMOB INC also stated that AI is no longer merely a tool for corporate efficiency but a new growth engine that reconstructs brand management logic. For WEIMOB INC Marketing, the significance of "Tianxuan" lies precisely in this: it is not about further cost reduction in existing operations but about unlocking new growth potential within a massive market.
From a financial perspective, "Tianxuan" represents what the market is more focused on: growth on the revenue side. With the influencer marketing market valued in the hundreds of billions, this segment has the potential to become the next major revenue growth driver for WEIMOB INC Marketing, following its advertising placement business.
Previously, by leveraging cutting-edge technologies like intelligent algorithms and marketing automation to provide enterprises with full-funnel services from traffic acquisition to user engagement, covering scenarios such as ad placement, private domain operations, live commerce, and influencer collaboration, and through technological synergy, service upgrades, and ecosystem co-creation, the company has comprehensively assisted businesses in achieving sustainable growth within the WeChat ecosystem. WEIMOB INC Marketing was honored with the title of "Leading Influencer Marketing Service Provider" at a 2025 WeChat Advertising Ecosystem Partner event. In February of this year, it was again awarded the "Leading Influencer Marketing Service Provider" title by Tencent Advertising for 2025, and a collaborative case created with usmile won the gold award in an influencer marketing case competition.
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