Data collected over the past 24 hours indicates that the average terminal retail prices for major Chinese baijiu products experienced a slight overall decline on March 9th. If one bottle of each major product were bundled for sale, the total price today would be 10,600 yuan, a decrease of 3 yuan from the previous day, marking the lowest point in the past five days. Market trading activity has stabilized, with a minor downward shift in the general price level.
Price movements among major baijiu products were mixed today. On the upside, Yanghe's Dream Blue M6+ led the gains, increasing by 8 yuan per bottle compared to the previous day, a daily rise of 1.34%, with its market quotation showing a noticeable upward move. Both Guojiao 1573 and Gujing贡酒's Gu 20 increased by 5 yuan per bottle. Premium Moutai saw a rise of 2 yuan per bottle.
On the downside, Blue and White Porcelain Langjiu saw the largest decline, falling by 12 yuan per bottle and dropping below the 700 yuan mark. Xijiu's Junpin decreased by 5 yuan per bottle. Both Feitian Moutai and Wuliangye's standard Eighth Generation product declined by 3 yuan per bottle. Crystal Sword Nanchun experienced a slight drop of 2 yuan per bottle, while Wuliangye 1618 decreased by 1 yuan per bottle. The price for Blue and White Fenjiu 20 remained unchanged from the previous day.
The daily pricing data is sourced from approximately 200 collection points reasonably distributed across major regions nationwide. These points include, but are not limited to, designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The raw sample data consists of actual final transaction retail prices processed at each point over the last 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of well-known baijiu products. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle around New Year's Day and Premium Moutai at 2,299 yuan per bottle starting January 9th, the gravitational influence of this new sales channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices follow a calculation rule weighted by actual transaction volume, and verifiable prices from this platform are being progressively incorporated into the calculation of the terminal retail prices for Feitian Moutai and Premium Moutai.
In other significant baijiu industry news, a recent research report from Guosen Securities commented on Wuliangye. The report stated that facing industry-wide demand pressures, the company has proactively responded to market conditions by increasing incentives for distributors and retailers, moderately reducing payment collection prices to stabilize channel profits and confidence, and respecting market demand during the 2026 Spring Festival period to consolidate its product and channel foundation. The report indicated that the company will maintain its positioning in the thousand-yuan price segment going forward, promoting coordinated development across all price points, while continuously strengthening channel incentives and diversifying avenues for growth. Considering that short-term industry demand remains under pressure, the institution maintained its previous performance forecasts, anticipating revenues of 75.82 billion yuan, 73.58 billion yuan, and 77.29 billion yuan for 2025, 2026, and 2027, respectively, with net profits attributable to shareholders of 25.67 billion yuan, 24.35 billion yuan, and 26.28 billion yuan for the same periods. The "Outperform the Market" stock rating was maintained.
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