On September 2, the 鈥淯rban Freedom, Mountain and Sea Serenity鈥 GAC Motor M7 pre-sale launch event was held at the Guangzhou Baiyun International Convention Center. As a city of vitality, Guangzhou stands as both a hub for industrial innovation in the Greater Bay Area and a crucial birthplace for China's automotive industry. GAC Motor is not only Guangzhou's first self-owned passenger vehicle brand but also the core foundation of GAC GROUP's self-owned business. Choosing the Guangzhou Baiyun International Convention Center, often hailed as the "Lingnan Reception Hall," as the venue reflects both the M7's status as a culmination of GAC's technological expertise and the company's global ambitions. Leaders from GAC GROUP and the GAC Motor business unit witnessed the official start of M7 pre-sales.
At this launch event, the M7, produced in Panyu, officially opened for pre-sale with a preferential price range of 171,800 yuan to 217,800 yuan. To give back to the support and affection of its customers, those placing pre-orders for the M7 now can enjoy a four-part gift package valued at up to 28,000 yuan, a generous offer that underscores the brand's sincerity. Adding to the excitement, GAC Motor is also offering free one-year usage rights as a super perk. During the pre-sale event, two lucky attendees were announced on the spot, and at the official market launch, three more winners will be drawn from pre-sale orders, with an additional five slots opened to co-creation users.
Optimal Solution for a Box-Style Family SUV That Handles Both City and Off-Road With Comfort and Intelligence
Traditional automotive industry conventions have segmented SUVs into two primary trajectories: hardcore off-roading and urban family use, forcing users to choose between comfort and off-road capability. However, technological advancements have made the fusion of these two paths possible: the proliferation of electrification means lower energy consumption, while intelligence enables easier driving, parking, and overall enjoyment. Combined with the high space utilization of a boxy design, the box-style SUV that excels both in the city and off-road, balancing comfort and intelligence, has become the optimal family SUV solution.
Addressing genuine user demands, GAC GROUP launched a technology offensive. Led by the industry's only national-level outstanding engineering team, and supported by a group of over 8,500 R&D engineers, leveraging 29 years of vehicle development expertise, full-stack self-developed capabilities in powertrain and chassis, and backed by an industry-leading portfolio of over 25,000 effective patents, the team conducted 17 million kilometers of all-scenario validation to create GAC's dedicated global off-road platform. With the Starfleet body architecture, StarSource plug-in hybrid system, and intelligent off-road chassis as its physical foundation, combined with the coordination of GAC's first natively developed intelligent digital chassis, the Xingling Architecture 4.0, the industry challenge of "not having both city and off-road performance" has been fundamentally resolved.
This powerful technical platform provides the M7 with robust credentials, while a complete and rigorous validation system ensures exceptional quality. GAC GROUP maintains a clear stance against creating "rushed vehicles," insisting on large-sample, long-cycle, and comprehensive validation at the vehicle level. The company deployed 685 physical vehicles for road testing, with each new vehicle completing millions of kilometers of validation. Over a three-year development cycle, the vehicles underwent extreme environment tests including "two winters, two summers," "five highs, one mountain, one dust" conditions. The M7 is also the industry's only passenger vehicle to complete a single-vehicle durability test equivalent to 500,000 kilometers, the equivalent of circling the equator 12.5 times. Core component testing standards also far exceed national and industry norms. The complete chain of rigorous validation, from vehicle environment to key components, builds a reliable foundation for all-scenario driving.
Armed With Seven Absolute Advantages, the M7 Redefines the Value Boundaries of Tech-Driven Off-Roading
With seven key strengths鈥擠esign, Intelligence, Comfort, Performance, Technology, Fun, and Safety鈥攖he M7 delivers exceptional capabilities across the board. Through innovative product concepts, technical architecture, and scenario-based experiences, it redefines the value boundaries of tech-enabled off-road driving.
Grounded in traditional philosophical principles, the M7 features a distinctive "Eight Directions" aesthetic design language. The octagonal core symbol runs throughout the vehicle's interior and exterior, showcasing original Chinese automotive design. The Galaxy Cockpit ADiGO 7.0 breaks through the intelligence limitations of traditional off-road cabins, delivering a comprehensive upgrade in computing power, interaction, and acoustics. As the industry's first vehicle to debut the Qualcomm QCM8838 flagship chip, it delivers ultra-high computing power for lag-free multitasking. The Xingling Intelligent Driving ADiGO GSD 3.0 breaks down scenario barriers, extending intelligent assisted driving from city streets to the vast wilderness. Its one-stage end-to-end large model handles all road conditions and scenarios, with full-domain NDA coverage enabling navigation wherever roads exist.
In terms of comfort, drawing on the deep expertise of GAC's "China's Smart MPV Specialist" heritage, the M7 sets the benchmark for box-style vehicles. It features an industry-first one-touch powered flat queen-size bed, providing a 1.9-meter fully flat rest space without complicated steps. An exceptional 81% space efficiency rate, combined with a second-row 170mm ultra-long electric slide rail, creates generous legroom. The combination of closed-chamber dual-chamber air springs and SDC continuously variable damping shock absorbers enables real-time suspension adjustments that actively filter vibrations and smooth out rough terrain. With additional technologies like suspension active preview and motion sickness mitigation, the journey remains quiet and stable throughout.
The M7 is equipped with the next-generation StarSource plug-in hybrid system, offering both the power of a hardcore SUV and the efficiency of an urban SUV. With a total vehicle power output of 550 kW, it accelerates from 0 to 100 km/h in just 4.2 seconds, making it the fastest box-style vehicle in its class. Featuring a 46 kWh Ningde Times Xiaoyao large-capacity battery, it delivers a CLTC pure electric range of 261 kilometers and a combined driving range of up to 1,352 kilometers. The minimum WLTC combined fuel consumption on a depleted battery is only 6.21 liters per 100 kilometers, setting a new benchmark for new-energy box-style vehicles.
With technological empowerment, the M7 makes off-road driving more composed. A 30-degree approach angle, 33-degree departure angle, 310mm maximum ground clearance, and class-leading "two rigid, one soft" triple locking differentials give the M7 formidable off-road capability. Paired with the intelligent plug-in hybrid electric four-wheel drive, the wheel-end total torque reaches 10,000 N路m, with a 75% maximum climbing capability, allowing it to confidently tackle cross-axle obstacles and pothole sections. The M7 also debuts the industry's first AI-based all-terrain master system. The 9+X all-scenario intelligent terrain modes can make rapid adjustments based on environmental conditions. Notably, the M7 comes with 37 factory-preconfigured expansion interfaces, allowing users to perform fast, damage-free modifications according to their needs.
The M7 is also the only passenger car to pass a 46-meter rollover test and extreme high-temperature challenges. With stability in extreme conditions, control in sudden danger situations, and all-weather safety protection, the M7 builds a comprehensive safety line of defense for every journey.
Pre-Order and Enjoy Up to 28,000 Yuan in Four Added Advantages, National Test Drives Begin Immediately
At this pre-sale launch event, the M7 offers customers a four-part gift package worth up to 28,000 yuan. The "Brand Friend Gift" allows users to choose between a trade-in subsidy or an additional purchase subsidy. GAC GROUP brand owners can receive a 10,000 yuan trade-in subsidy, while customers of other brands can receive 8,000 yuan. Existing GAC GROUP brand users purchasing a new vehicle can enjoy a 5,000 yuan additional purchase subsidy. The "Easy Finance Gift" provides multiple flexible plans with zero down payment and low monthly installments. The "Enhanced Enjoyment Gift" includes a free off-road package worth 7,999 yuan (including front differential lock, flight control paddle/modification wiring harness reservation, and traction recovery kit, applicable only to M7 four-wheel drive versions), a free comfort configuration package worth 7,999 yuan (including 20 speakers, front 10-point massage, and a separate refrigerator, applicable only to the M7 two-wheel drive Max version and above), plus a 2,000 yuan official modification package selection fund. Finally, the "Enjoy Life Gift" grants M7 owners premium LV4 membership benefits on the official APP, with priority access to Qive Club activities.
From September 2 until the official market launch date, customers can place pre-orders through official channels including the official APP and mini-program. Early bird customers who pre-order during this period will receive all additional pre-sale benefits stacked. The M7 has already been arriving at dealerships nationwide, with more than 100 pop-up and mall stores set up across the country. Customers can schedule test drives through official GAC Motor channels. According to company sources, the M7 has already accumulated over 15,000 pre-orders.
The M7 represents GAC Motor's commitment to technology-driven off-roading, delivering a true all-scenario SUV for consumers. It is both the most beautiful box-style vehicle combining rugged capability and refinement, and a tech-enabled box-style vehicle with the smartest brain, versatile capabilities, and an exciting spirit. It stands as the culmination of GAC's technological expertise while demonstrating the company's global vision. Going forward, the M7 will depart from Panyu to enter over 100 countries and regions worldwide, allowing more consumers to experience firsthand the appeal of "Panyu Intelligent Manufacturing."
Since GAC GROUP relocated its headquarters to the Panyu Automobile City at the end of 2024, it simultaneously launched the "Panyu Action" initiative. Through organizational reform, brand reshaping, and cost control measures, the company has streamlined the research, production, and sales processes, positioning its self-owned brands as the primary growth engine. The "Panyu Action" has now been running for over a year with remarkable results: GAC GROUP's product planning efficiency has improved by 30%, project approval review efficiency by 67%, and decision-making efficiency by 85%, while new vehicle development cycles have been shortened from 26 months to 18-21 months.
During the first half of this year, the domestic passenger car market faced overall pressure, with China Association of Automobile Manufacturers data showing a 6.0% year-on-year decline in national passenger vehicle sales. Against this backdrop, GAC GROUP achieved a 2.35% year-on-year increase in vehicle sales, with new energy vehicle sales surging 68.80%. The group's consolidated total operating revenue exceeded 46.5 billion yuan, up 9.13% year-on-year. Overseas market revenue in the first half reached 14.013 billion yuan, a substantial 109.27% year-on-year increase. Self-owned brand exports grew 132% year-on-year to 121,500 units, approaching the full-year export volume of 2025.
Panyu District has also implemented a "triple in three years" plan for its automotive sector, preparing over 10,000 mu of industrial land in two years and innovatively promoting a "ten-minute industrial collaboration circle." The nearby comprehensive parts and components support has significantly accelerated the pace of new vehicle testing and model updates for regional OEMs. Vehicle manufacturers and parts suppliers operate like neighbors, greatly enhancing collaboration efficiency. By leveraging local cost-effective supporting industries, the region continues to optimize its product matrix. This full-chain layout grants Panyu's automotive industry a unique competitive advantage: key materials are independently controllable, core components are locally self-sufficient, vehicle production lines remain flexibly adjustable, and multi-layered buffers protect against industry risks.
Looking ahead, Panyu will maintain its strategic positioning as a "Smart Manufacturing Innovation City," relying on the "2104" modern industrial system to implement the "one base, one belt, two parks" industrial layout. Investment attraction will focus on high-end supply chain projects such as automotive-grade chips, solid-state batteries, and advanced autonomous driving. The district will promote expansion, production increases, and technological upgrades for existing parts companies. Leveraging the vast industrial space spanning thousands of mu, Panyu will continue to attract specialized and innovative supporting enterprises, building a strong, resilient, and intelligent new energy vehicle industry cluster, while contributing to Guangzhou's ambition of creating a trillion-yuan automotive industry cluster.
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