Brand Ambassador Dilraba Dilmamat Energizes Nanjing, RS MACALLINE Redefines Home Consumption with "Youth Power"

Deep News11-15

On November 15, 2025, RS MACALLINE’s Jiangsu Global Home Furnishings Flagship Store lit up with star power as brand ambassador Dilraba Dilmamat made a surprise appearance. Alongside Chairman Li Yupeng and General Manager Shi Yaofeng, she inaugurated the dazzling "Star Selection Festival," a home furnishings extravaganza themed "Passion for Life." The event not only captivated Nanjing but also marked RS MACALLINE’s strategic pivot from a traditional home retailer to a lifestyle innovator, driven by "youth power."

**Resonating with the New Generation, Reinventing Brand DNA** Chairman Li Yupeng opened the event by underscoring the brand’s commitment to youth-centric transformation. Reflecting on RS MACALLINE’s 32-year journey in Nanjing, he outlined plans to diversify offerings with trendy home goods, 3C electronics, anime collectibles, and pet-friendly furnishings. "We aim to cater to solo living while crafting dream home scenarios," he said. The "3+ Star Ecosystem" integrates home design, appliances, and furnishings into a seamless one-stop service, delivering efficient, transparent solutions.

**Design-Led Transformation, Building a New Home Ecosystem** Dilraba joined M+ designers and Li Xiaoning to explore the interplay of materials and emotional expression in home spaces. As consumers shift from replicating styles to curating personalized moods, RS MACALLINE’s M+ High-End Design Center introduced an integrated "Design + Product + Scenario" model, offering tailored solutions for young buyers.

**Pioneering Smart Living, Redefining Appliance Consumption** As a "life designer," Dilraba demonstrated the brand’s new "bundled, scenario-based" appliance philosophy by styling miniature kitchen setups. General Manager Shi Yaofeng emphasized embedding appliances early in the design process, supported by immersive displays and end-to-end services that blur traditional retail boundaries.

**Green Renewal Services, Elevating Quality Commitments** A panel discussion on "home renewal" highlighted RS MACALLINE’s "Refresh with Green" strategy, combining eco-conscious upgrades with premium services like free consultation, demolition, and subsidies—streamlining decisions while ensuring quality.

**Dilraba’s Heartfelt Engagement, Amplifying Brand Warmth** The ambassador charmed attendees with cake-decorating, prize giveaways, and fan interactions. Her signed artwork on the storefront symbolized the bond between the brand, its ambassador, and Nanjing. The event culminated in a cake-cutting ceremony, sealing a milestone in immersive home retail.

From products to lifestyles, RS MACALLINE’s "Star Selection Festival" heralded a new era of "scenario-driven, premium, and intelligent" home consumption in Jiangsu, proving that passion truly fuels life.

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