What are the full-year performance expectations for Kweichow Moutai? As of January 5, 2026, according to Choyang Eternal quarterly performance forecast data: the company is projected to achieve annual operating revenues between 186.149 billion and 205.79 billion yuan; its forecasted annual net profit ranges from 91.036 billion to 101.776 billion yuan. Attention is focused on whether subsequent financial disclosures will exceed these expectations, as Choyang Eternal's A-share quarterly performance forecasts provide investors with a benchmark for performance evaluation.
What is the latest sell-side view on Kweichow Moutai? Caitong Securities believes: Kweichow Moutai plans to adjust its product matrix in 2026 by listing the standard Feitian (53%vol 500ml Kweichow Moutai Feitian liquor) on its i-Moutai platform, aiming to construct a "pyramid"-shaped product system. This move is designed to expand the distribution channels for its core flagship product, enhance purchasing convenience for consumers, broaden its mass appeal, and cultivate potential customers for its premium offerings.
The company has proposed a "Moutai liquor marketing market-oriented transformation" strategy, utilizing a multi-dimensional collaborative sales model to achieve a comprehensive multi-channel layout. As a pivotal component of the online channel, the i-Moutai platform's influence is expected to increase substantially, with online direct sales revenue anticipated to grow significantly.
The subscription price for the standard Feitian on i-Moutai is higher than in traditional distribution channels, which is expected to contribute to increased profitability for the company. Revenues and net profits attributable to shareholders are projected to experience sustained growth from 2025 to 2027, supporting a maintained "Buy" rating.
Breaking it down by business initiative: 1) Product Matrix Adjustment: Kweichow Moutai will list the standard Feitian on i-Moutai to build a "pyramid" product system and expand core product distribution channels. 2) Marketing System Enhancement: The "Moutai liquor marketing market-oriented transformation" strategy establishes a multi-dimensional collaborative sales model, potentially boosting the i-Moutai platform's influence. 3) Direct Sales Profit Boost: The higher subscription price for standard Feitian on i-Moutai, compared to distributor channels, is forecasted to contribute incremental profits.
(Note: The content of this article is generated based on Choyang Eternal AI technology, and the related profit forecast data are sourced from the Choyang Eternal profit forecast database.) Risk Warning: The data or cases presented herein are for reference only and should not be used as a basis for future investments. Investing in stocks carries risks; market fluctuations, company performance, policy factors, and others can all lead to stock price volatility. Please fully understand relevant information before investing and make investment decisions based on your own risk tolerance.
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