Shares of FOREST CABIN (SEHK: 02657) experienced a notable rally, rising more than 7% during intraday trading and marking a cumulative increase exceeding 50% since June 22nd. At the time of reporting, the stock was up 5.38%, trading at HK$43.86 with a turnover of HK$4.6935 million.
The company recently announced its intention to repurchase its H-shares on the open market from time to time. The board of directors expressed the view that the current trading price of the H-shares does not adequately reflect the company's intrinsic value and business prospects. The board believes that implementing a share buyback under these circumstances would demonstrate confidence in the company's business expectations and future outlook, helping to enhance shareholder returns, safeguard corporate value, and protect the interests of all shareholders, aligning with the overall interests of the company and its shareholders.
During this year's 618 shopping festival, FOREST CABIN reported a year-over-year increase of over 100% in its online, all-channel Gross Merchandise Value (GMV). Concurrently, the company achieved impressive results in several specific market segments. The brand successfully secured the top position on Douyin in the facial oil category and the toner/astringent category. Company founder Sun Laichun previously indicated that the firm would implement its "1+4+N" strategy, continue to solidify its reputation as a "premium domestic brand," complete the expansion of a multi-category product matrix, and strive to achieve a target scale of 10 billion yuan by 2030.
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