Moutai's New Product Fails to Offset Sector Weakness, Food ETF (515710) Drops Over 1%! Institutions: Bottom Logic Clear for Baijiu and Other Quality Assets

Deep News12-09

The food and beverage sector continued its deep correction today (December 9). The Food ETF (515710), which reflects the overall trend of the sector, weakened after opening and fell 1.35% intraday as of writing.

Among constituent stocks, baijiu (Chinese liquor) led the decline. Kweichow Moutai Co.,Ltd. (600519), Luzhou Laojiao, and Gujing Gongjiu each dropped over 3%, while Wuliangye and Jinshiyuan fell more than 2%. Several other stocks, including Shanxi Fenjiu, declined over 1%.

On December 8, Kweichow Moutai Co.,Ltd.'s commemorative product—celebrating the 110th anniversary of its gold medal win at the Panama-Pacific International Exposition—sold out rapidly on the iMoutai platform. The 1.1L bottle, priced at ¥11,000, was available for registered users from December 8 to 10, with a limit of one bottle per person per day.

Analysts noted that the quick sellout highlights the product’s appeal among targeted consumers. The high pricing and rapid sales also serve as a barometer for premium baijiu demand and brand premiumization. For capital markets, the performance of leading consumer brands remains a key indicator of brand equity and strategic effectiveness.

Shenwan Hongyuan emphasized that Moutai’s core strengths remain unchanged: (1) Its strong brand moat and high channel profitability solidify its competitive edge. (2) Its superior business model ensures stable long-term profitability, high-quality cash flow, and sustainable returns. Medium- to long-term growth prospects remain robust.

Notably, Kweichow Moutai Co.,Ltd. is the top holding in Food ETF (515710), with a 14.89% weighting as of Q3 2025.

Valuations for the sector are near historical lows, presenting a potential entry opportunity. As of December 8, the index tracked by Food ETF (515710) traded at a P/E of 20.15x—near the 5.48th percentile of its 10-year range—underscoring its long-term value.

CITIC Securities noted that while Moutai’s wholesale price decline temporarily weighs on the sector, policy-driven consumption catalysts in December could emerge. Current valuations for baijiu and other quality assets are attractive, with structural opportunities in mass-market segments.

Xiangcai Securities highlighted the sector’s low valuation percentile and improving relative returns amid market rotation. It recommended focusing on resilient industry leaders and firms expanding into high-growth niches.

For exposure to core food and beverage assets, investors can consider Food ETF (515710), which tracks the CSI Sub-Industry Food & Beverage Index, with ~60% allocation to premium baijiu leaders and ~40% to dairy, condiments, and beer stocks. Top holdings include Kweichow Moutai Co.,Ltd., Wuliangye, Luzhou Laojiao, and Yili.

*Data as of December 9, 2025.

*Risk Disclosure: Past performance does not guarantee future results. Investments involve risks. Please consult professional advice before making investment decisions.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment