Vinted reported a 38% increase in revenue to €1.1 billion for 2025, though net profit declined by 19% to €62 million due to strategic investments. The online secondhand marketplace achieved substantial annual revenue growth as it continued to expand its user base. The group's gross merchandise volume (GMV), a key industry metric, rose by 47% to €10.8 billion. Vinted stated on Thursday that it accelerated investments last year while maintaining cost control and a disciplined expansion strategy, driving rapid platform growth. The Lithuania-based e-commerce company officially entered the Latvian, Estonian, and Slovenian markets in 2025. The decline in net profit was primarily attributed to several strategic investments, including intensified expansion efforts in Germany, where business performance has since shown improvement. Earnings before interest, taxes, depreciation, and amortization (EBITDA) decreased by 5% to €151 million. Vinted has continued to broaden its product categories beyond women's and children's clothing to include sportswear and collectibles. The company noted that a more diverse product range has attracted a larger user base. CEO Thomas Plantenga stated that the company's strategy is yielding results, building a more resilient and efficient business foundation that will encourage a shift in consumer behavior from purchasing new goods to buying secondhand items.
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