On December 19, Jiuxian Group Chairman Hao Hongfeng delivered a keynote speech titled "Breaking Through 2026" in Beijing.
He stated that Moutai 1935 offers the best value in the 700-yuan price segment. "At this time last year, Jiuxian still had over 40 million yuan worth of Moutai 1935 in inventory. Now, our stock is virtually zero."
Hao noted that Moutai 1935 has undergone three quality upgrades, explaining, "Simply put, its cost-performance ratio has improved, making consumers more willing to try and experience it."
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