AUTOHOME-S (02518, ATHM.US), a leading Chinese automotive internet service platform, announced its unaudited financial results for the fourth quarter and the full year ended December 31, 2025. The financial report shows that the company's total revenue for the fourth quarter was RMB 1.46 billion, with adjusted net profit attributable to Autohome reaching RMB 304 million. For the full year 2025, total revenue was RMB 6.45 billion, with adjusted net profit attributable to Autohome amounting to RMB 1.61 billion. Notably, on March 5, the company's board of directors authorized a new share repurchase program, allowing the repurchase of up to $200 million worth of American Depositary Shares over the next 18 months.
Regarding content development, Autohome deepened its comprehensive content strategy, providing forward-looking insights to lead industry trends. In the fourth quarter of 2025, Autohome officially launched the "Zhijia Wanxiang" platform, a one-stop content marketing solution for the automotive industry. This initiative established a creator matrix covering various content formats, including articles, videos, and live streams, attracting over 2,500 high-quality creators by year-end. Furthermore, the company's influence in new media communication continued to expand. According to QuestMobile data, Autohome's average daily mobile users reached 77.51 million in December 2025, demonstrating the strong appeal of its high-quality content ecosystem.
Restructuring automotive consumption scenarios and promoting deep online-to-offline (O2O) integration was a key strategic focus for Autohome in 2025. Through expanding its offline presence and leveraging its mall business, Autohome initiated a new retail model that blends online and offline experiences. Following a trial operation starting in late September 2025, the Autohome Mall was formally launched in the fourth quarter, continuously advancing its transaction services. This two-way empowerment, combining enhanced online capabilities with offline expansion, is breaking traditional automotive consumption patterns. In the used car sector, Autohome developed comprehensive buying and selling scenarios, establishing a full-chain, closed-loop service system. This enables efficient linkage between new car consumption and used car circulation, forming a core differentiated advantage.
Autohome also fully embraced AI transformation, actively integrating technological capabilities with business applications. During the year, the company completed an AI upgrade across its entire product line, simultaneously enhancing both user experience and industrial service capabilities. For users, Autohome launched an AI smart assistant at the beginning of the year, based on the DeepSeek large language model and the platform's vast data resources, significantly optimizing the Q&A interaction experience within the automotive vertical. For business partners, Autohome upgraded its digital product matrix, redesigning the entire service process from marketing outreach and lead generation to sales conversion and after-sales service.
Throughout 2025, Autohome focused on its ecosystem transition from an information platform to a comprehensive automotive service platform. Grounded in content, powered by new energy as a growth engine, driven by AI and digitalization as the core force, and differentiated by its used car competitiveness, the company consistently strengthened its comprehensive service capabilities. Looking forward, Autohome will continue to deepen its online-to-offline integration, promote technological innovation and service upgrades, and create long-term value for users, clients, and shareholders, working with the entire industry chain to build an efficient and convenient new ecosystem for automotive consumption.
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