361 DEGREES (01361) announced that the retail sales (calculated by retail value) of 361° main brand products in the third quarter of 2025 recorded approximately 10% positive growth compared to the same period in 2024. The retail sales (calculated by retail value) of 361° children's brand products in the third quarter of 2025 recorded approximately 10% positive growth compared to the same period in 2024. The overall transaction volume of 361° e-commerce platform products in the third quarter of 2025 recorded approximately 20% positive growth compared to the same period in 2024.
During the third quarter of 2025, 361° continued to expand brand influence and market competitiveness through product technology innovation, professional event sponsorship, and diversified collaboration activities. The company strategically partnered with Standard Robots (Wuxi) Co., Ltd., injecting intelligent genes into the brand and launching a new journey of brand intelligence advancement.
In the running sector, the company launched the upgraded "Rain Shield 9th Generation" running shoes, equipped with DWS Dynamic Waterproof System for long-lasting waterproofing and enhanced breathability, enabling wearers to easily handle heavy rain scenarios. The professional marathon racing shoe "Fei Ran 4.5" optimized the midsole curvature and improved material tear resistance, creating an upgraded foot feel for running enthusiasts.
In the basketball sector, "DVD4" incorporated supercar design language, featuring full-palm midsole and new wear-resistant rubber combined with biomimetic design, using technological innovation to unleash basketball enthusiasts' potential. "Kuang Biao 2 PRO" received comprehensive upgrades based on the speed foundation of "Kuang Biao 2," becoming 361°'s lightest combat shoe in history.
In the outdoor sector, the company launched the latest "Light Wild" series. The "Light Wild Imperial Shield Jacket" is equipped with Rain Shield Technology EX2.0, providing multiple windproof protection and comprehensive temperature locking for outdoor sports. The "Mountain Walking" outdoor shoe uses Quikfoam lite technology outsole, with rubber outsole incorporating 4MM wonder studs, providing wearers with stronger arch stability protection to meet the strong grip requirements of outdoor sports. The "Energy Release" cycling jersey uses wind-permeable technology fabric equipped with Ice Touch technology, suitable for long-distance cycling.
In the women's fitness sector, 361°'s "New Muscle PRO" and "New Motion" series launched with renewed offerings, creating women's sports equipment adapted to different exercise intensities. The "New Muscle BRA PRO" sports vest uses warming technology, balancing support and warmth, giving women confident and comfortable exercise experiences even in autumn.
In the children's sector, 361° launched a jump rope shoe matrix, including "Flash Antelope 4.0" developed in collaboration with professional jump rope organizations, equipped with Swift Bounce technology and metatarsal protection technology. The children's running shoe "Soft Bounce Column II" received comprehensive upgrades, while the youth racing shoe "Fei Ge 1.0SE" and the outdoor terrain-adapted "Mountain Walk 1.0" went online, safeguarding the sports life of youth and children.
During the period, Nikola Jokic's first China tour arrived as scheduled, working with 361° to shape a professional basketball image. The "JOKER1 GT" Jokic China tour exclusive colorway and the "Coach Jokic China Tour Set" created by the brand in collaboration with emerging trend artists were released simultaneously, with product discussion continuing to rise. Spencer Dinwiddie's China tour fan meeting was explosive, boosting business growth. Aaron Gordon appeared at the "Touch Ground and Ignite" Zhengzhou stop during his Asia tour, deeply interacting with grassroots players. The brand leveraged the popularity of star China tours, partnering with Tmall Super Brand Day to create a month-long summer basketball theme series of activities.
"See You on the Board" Shijiazhuang and Chongqing stations opened in both cities, attracting more skateboarding consumers. 361° Women collaborated again with KULU Yoga Festival, building a women's sports energy field.
In brand building, 361° as the official partner of the 20th Asian Games will provide professional equipment support for torchbearers, escort runners, and over 32,000 volunteers and staff, fully meeting event operational needs and continuously expanding 361°'s global brand influence. The 361° Racing Family appeared at the 2025 Berlin Marathon Expo, with the brand going overseas again, elite runners gathering, and "Eastern Speed" becoming the booth keyword.
361° continues to increase investment in the marathon field. On the 2025 Berlin Marathon course, "Fei Ran 5" and "Fei Ran 5 FUTURE" made their debut, helping runners gallop on world-class tracks. "Li Feng 2" helped Swiftstar athletes appear at the 2025 Tokyo World Championships, demonstrating the professionalism of Chinese sports products. Meanwhile, 361° officially became the top partner of the 2025 Tangshan Marathon and the honorary sponsor of the 2025 Taishan Marathon, supporting the development of Chinese running sports.
The "2025 Track 3 10KM Racing Series" mid-year semi-finals and road races were successfully held, with contestants wearing 361° products continuously achieving racing breakthroughs. The "Titan 3CQT Summer Training Heat Practice" Shanghai stop landed, with 361° flagship products refreshing visibility again.
In channel construction, 361° adheres to "online and offline coordinated development." Online, new channels were opened. As consumers' demands for shopping efficiency and convenience continue to rise, 361° officially announced cooperation with Meituan Flash Purchase and Meituan Group Purchase dual businesses, opening new sports consumption experiences for consumers. Relying on Meituan Flash Purchase's mature and fast delivery network, average 30-minute express delivery can be achieved. Additionally, 361° built a complete closed loop of "online traffic + offline verification," with 361° products simultaneously accessing Meituan Group Purchase business, effectively connecting online traffic empowerment of offline stores and injecting new vitality into offline retail.
361°'s Finnish outdoor sports brand ONEWAY stores landed in Zhengzhou and Jinan, building personalized outdoor scene experiences. 361°'s first women's sports concept store landed in Shijiazhuang, creating exclusive community space for women's fitness.
As of September 30, 2025, 361° had 93 super stores nationwide, with diversified sales model development giving the group stronger sustainable growth resilience.
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