Chagee Unveils Innovative "chagee imagine" Concept at Aranya

Deep News06-18

The new "chagee imagine" concept from Chagee Holdings Limited has made its debut at the Aranya community.

During the recent 2026 Aranya Theatre Festival, the brand, as a strategic partner, integrated into the community in various forms. A pop-up vehicle offered six flavors of geelato, including Bo Ya Jue Xian, Jasmine Sea Coconut, and A Stroke of Mountain Moon, along with two geelato tea products. The vehicle's design incorporated elements like seashells, ocean waves, and tea leaves.

Concurrently, a seaside parade, limited-edition wall paintings outside the Hive Theatre, and beach art installations were also launched.

It is reported that the first national "chagee imagine" series tea space will officially open at the Aranya seaside on July 12th. This launch will introduce a new menu structure, store design style, and consumer interaction experience. Using a cup of tea as a medium, the concept aims to explore greater possibilities in flavor, color, space, and lifestyle.

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