On November 28, Kweichow Moutai Co., Ltd. held its first interim shareholders' meeting in 2025. Chen Hua, the company's Party Committee Secretary and Chairman, addressed the strategic direction for leading the company forward: "What kind of enterprise should Moutai become? Objectively speaking, given the current severe and complex industry landscape, Moutai has multiple options to consider—whether in terms of growth speed versus quality, or balancing immediate needs with long-term vision. Each requires careful evaluation."
Chen emphasized that from the consumer perspective, Moutai must remain committed to delivering exceptional products and services, upholding its mission to enhance consumers' quality of life and experiences. For employees, the company aims to safeguard its legacy while fostering a nurturing environment for professional growth and stability. As a responsible publicly listed company, Moutai must generate sustainable value for shareholders. Regarding partners, the company ensures every participant in the supply chain finds development opportunities for mutual benefit. As a national brand, Moutai must also fulfill its social responsibilities by maintaining stable, healthy, and sustainable growth.
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