According to a media report citing informed sources, Xiaomi internally projects a 13% decrease in smartphone sales for the current year. The company is reportedly adjusting its offline retail strategy, pivoting its revenue focus towards major home appliances and halting the expansion of its physical stores. Xiaomi has not issued an official response to these claims as of the time of writing.
Xiaomi's recently released fiscal 2025 results showed double-digit growth in both group revenue and net profit. However, the smartphone segment faced pressure, with revenue from smartphone sales declining by 2.8% and shipment volume experiencing a slight decrease of 1.9%.
The global smartphone industry is currently grappling with challenges posed by rising memory chip prices. IDC forecasts a 6.8% year-on-year decline in worldwide smartphone shipments for the first quarter of 2026. The research firm also predicts a 12.9% drop in global shipments for the full year 2026, with a marginal 0.5% decrease in overall revenue.
In response to cost pressures from increased memory prices, Xiaomi has adjusted the pricing of several smartphone models. The company stated that to ensure normal product supply and maintain stable quality, it was necessary to modify the suggested retail prices of certain products. The adjustments affect three models: starting April 11, the price of the Redmi K90 Pro Max will increase by 200 yuan, while the Spring Festival promotional discounts for the Turbo 5 and Turbo 5 Max will be discontinued, though a 200 yuan subsidy will remain for the 512GB high-memory variants.
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