In the wave of deep transformation towards "digital intelligence" in the retail industry, convenience stores, as the "last mile" commercial hubs close to consumers, see their market competitiveness directly determined by the sophistication of their digital intelligence strategies. Recently, WEIMOB INC and the leading regional convenience store brand Shiz Convenience Stores have officially entered into a cooperation. Leveraging Weimob's digital intelligence tool capabilities, the partnership aims to assist Shiz Convenience Stores in establishing an online operational presence, integrating online and offline consumer scenarios, revitalizing member assets, and achieving omni-channel revenue growth, thereby jointly advancing the brand's digital intelligence operational capabilities.
The digital intelligence transformation of the convenience store industry is entering a deep-water zone, where multi-dimensional synergy has become the core competitive advantage. The competitive landscape of the convenience store industry has undergone a significant shift. In recent years, industry competition has fully transitioned from the previous focus on "store count expansion" to a dual contest of "operational efficiency and user experience."
According to an industry report jointly released by the China Chain Store & Franchise Association and KPMG, although the convenience store industry maintains a growth trend in store numbers, the average daily revenue per store has slightly decreased to 4,634 yuan. Reduced customer traffic and a decline in average transaction value have become common pressures across the sector. Against this backdrop, full-link digitalization has become a core lever for businesses to hedge against operational pressures.
The report disclosed that nearly 40% of convenience store enterprises have launched instant retail services, with the related sales proportion increasing significantly by 11.4% year-on-year; the digital-intelligent integration of online channels has become a new engine for industry growth. Simultaneously, the average annual transaction value growth for brand members over three years was 2.0%, significantly higher than the 0.3% growth for non-members, highlighting the core value of digital-intelligent member operations. Furthermore, thanks to the optimization of labor and rental costs through digital-intelligent systems, the overall gross profit margin of convenience store enterprises increased by 1.9%, improving the industry's profit space.
Against this industry backdrop, Shiz Convenience Stores, a regional leader with years of deep cultivation in regional markets and nearly 4,500 stores, has already completed a multi-dimensional foundational digital layout in advance, laying a solid groundwork for subsequent advancement.
On the channel front, Shiz Convenience Stores has integrated with third-party platforms such as JD Daojia, Ele.me, and Douyin. On the consumer experience front, digital equipment like mobile payments, self-service checkouts, and smart shelves have become widely adopted. In terms of data application, Shiz not only relies on digital systems to optimize product assortment and improve the turnover rate of core categories but also initiated a PLM project in May 2024, achieving full-cycle digital traceability for products from development to launch, further solidifying the digital foundation of its supply chain.
This comprehensive digital-intelligent layout has not only laid a foundation for Shiz Convenience Stores to advance towards a higher-level digital-intelligent operational model but has also helped it pinpoint precise directions for digital-intelligent advancement, creating advantageous conditions for its cooperation with Weimob.
With the overall improvement in the industry's digital intelligence level and the refinement of its own digital-intelligent foundation, Shiz Convenience Stores has developed a need for further upgrading—focusing on integrated online-offline operations to convert its substantial offline member traffic into online repurchase momentum. This also became the core impetus for its cooperation with Weimob. Weimob possesses digital capabilities such as multi-terminal adaptation, full-link operations, and refined member management, which can match Shiz Convenience Stores' digital-intelligent upgrade needs. According to the cooperation plan, the two parties will advance Shiz's digital-intelligent operations from three key dimensions. ▲ Shiz Official Mini-Program Mall First, establishing an online operational presence to create a seamless omni-channel consumer loop. Weimob will build a dedicated online operational platform for Shiz Convenience Stores, providing consumers with full-link convenient services such as "placing orders autonomously anytime, anywhere, multiple delivery options, one-click product information queries, and synchronized member benefits." This aims to address pain points like offline queues, limited shelf space, and shopping inconvenience during peak hours.
Second, integrating the membership system to activate the potential of private domain growth. Leveraging membership management functions, the partners will implement unified management of Shiz Convenience Stores' private domain members. Weimob will assist Shiz in enabling the universal use of member points and stored-value benefits across all channels. Simultaneously, by utilizing supporting marketing tools, Shiz can launch exclusive offers for different member tiers, such as new member registration gifts, loyalty member repurchase coupons, and double points on top-ups, to enhance member activity and stickiness, thereby converting member assets into a core growth driver. ▲ Diverse Online Promotional Activities Third, layering on diverse marketing tools to enhance online operational efficiency. Once the cooperation is implemented, Shiz Convenience Stores will be able to use rich marketing plugins like group buying, flash sales, and coupons to quickly launch online promotions, driving online traffic and order conversion. Furthermore, the partners will integrate the Enterprise WeChat ecosystem, allowing Shiz to funnel online users into corporate WeChat groups. Through exclusive group benefits, new product recommendations, and other content, they can continuously engage users, achieving a shift from "one-time purchases" to "long-term repurchases," thereby further broadening revenue channels.
Addressing the core need for full-link digital-intelligent transformation in the convenience store industry, Weimob will rely on its mature experience in areas like omni-channel integration, refined member operations, and digital-intelligent tool empowerment to continuously iterate its industry solutions. It aims to deepen its coverage across all scenarios from front-end operations to back-end management, strengthening core capabilities such as online-offline integration, same-city retail fulfillment support, member operations, and mall management. This is designed to adapt to the scale expansion and refined operational needs of regional chain brands, helping more industry clients achieve the leap from "point-based digital application" to "full-link systematic synergy."
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