On December 20, MIXUE GROUP's new store opening in Los Angeles, USA, sparked widespread attention and discussion on social media. A user posted on Xiaohongshu with photos, exclaiming, "Two milk teas + one ice cream for just $1.17—is this for real?" Another user mentioned that singing the brand's theme song in-store could earn a free ice cream.
According to the menu at MIXUE GROUP's Los Angeles location, its signature ice cream is priced at $1.19, fresh lemonade at $1.99, latte at $2.99, and bubble tea starting at $3.99. For comparison, at its domestic stores in Beijing, the signature ice cream sells for 2 yuan, fresh lemonade for 4 yuan, latte for 7 yuan, and bubble tea starting at 6 yuan.
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