Sina Finance's "Liquor Price Insider" has officially launched, giving you full access to the real market prices of well-known baijiu products.
Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on October 30, the average terminal retail prices of 12 major baijiu products saw four rise and eight fall, with declining products clearly outnumbering gainers. The cumulative decline also far exceeded the gains, and the overall price level fell for a third consecutive day, with the daily drop further widening.
On the rising side, Premium Moutai rose 1 yuan to 2,449 yuan, edging up slightly after holding flat yesterday, with its low-level trend stabilizing; Wuliangye Puwu Eighth Generation rose 1 yuan to 792 yuan, ending two consecutive days of sharp declines, though the price still hovers below the 800 yuan mark; Qinghua Fen 20 rose 2 yuan to 390 yuan, ending its narrow consolidation and reclaiming the 390 yuan round number; Xijiu Junpin rose 1 yuan to 638 yuan, with its price alternating between gains and losses in recent days, continuing a pattern of mild fluctuation and consolidation.
On the declining side, Feitian Moutai fell 2 yuan to 1,784 yuan, extending its second straight decline and moving further down to a recent low; Moutai 1935 fell 1 yuan to 684 yuan, posting a second consecutive day of modest adjustment after a steady trend over the past 20 days; Wuliangye 1618 fell 4 yuan to 822 yuan, dropping sharply after a brief rebound yesterday and hitting a new one-month low; Guojiao 1573 dipped 1 yuan to 877 yuan, extending weakness with a third straight decline, though the daily drop narrowed noticeably from yesterday; Yanghe Dream of Blue M6+ slipped 1 yuan to 600 yuan, retreating to the 600 yuan round number after two consecutive declines; Gujinggong Gu 20 fell 3 yuan to 529 yuan, pulling back again after yesterday's sharp rise amid recent wide swings in its price level; Qinghualang plunged 8 yuan to 680 yuan, tumbling suddenly after two straight flat sessions and hitting a new 30-day price low, making it the biggest decliner of the day; Crystal Jiannanchun fell 3 yuan to 411 yuan, retreating clearly from a recent high and pulling back to its recent trend average.
The total terminal retail price of the 12 major products continued to slide today, with eight products posting price declines. Among them, Qinghualang's sharp 8 yuan drop and Wuliangye 1618's 4 yuan decline were the main drags on the overall price level. If one bottle of each of the 12 major products were packaged and sold together, the total price today would be 10,656 yuan, a mild drop of 18 yuan from yesterday, marking a third consecutive day of decline and the lowest level since mid-September this year.
Daily data from "Liquor Price Insider" comes from about 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms and retail outlets. The raw sample data consists of the actual transaction terminal retail prices handled at each point over the past 24 hours, striving to provide all sectors with objective, scientific and fully traceable data on the market prices of major baijiu products.
With the official i-Moutai platform launching 1,499 yuan/bottle Feitian Moutai for sale during this year's New Year period (raised to 1,539 yuan/bottle on March 31 and again to 1,639 yuan/bottle on July 18), and 2,299 yuan/bottle Premium Moutai going on sale on January 9 (raised to 2,359 yuan/bottle on May 16), the magnetic influence of this new channel on the average terminal retail prices of the two products has gradually emerged. The daily liquor prices published by "Liquor Price Insider" follow a calculation rule weighted by real transaction volumes, and we have incorporated quantifiable prices into the calculation of the terminal retail prices of the two liquor products. [Click to enter Liquor Price Insider, view real liquor prices, and query the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye]
In important news for the baijiu industry, Luzhou Laojiao released its third-quarter financial report for 2026 on October 29. In the first three quarters of this year, the company achieved operating revenue of 14.668 billion yuan, down 36.58% year-on-year, and net profit attributable to shareholders of 5.671 billion yuan, down 47.31% year-on-year. Luzhou Laojiao said the performance change was mainly due to a decrease in product sales during the period. Looking only at the third quarter, the company achieved operating revenue of 4.195 billion yuan, down 37.14% year-on-year, and net profit attributable to shareholders of 1.332 billion yuan, down 57.03% year-on-year, with single-quarter revenue and profit still under considerable year-on-year pressure. Wind data shows that Luzhou Laojiao's revenue and net profit in the first three quarters have declined year-on-year for two consecutive years, and in the third quarter of this year the year-on-year declines in both indicators widened compared with the same period last year. On a quarter-on-quarter basis, however, third-quarter operating performance improved markedly from the second quarter, with operating revenue up 71.45% quarter-on-quarter and net profit attributable to shareholders surging 111.12% quarter-on-quarter, with net profit doubling from the previous quarter. [Click to enter Liquor Price Insider, view real liquor prices, and query the latest and most complete database of distribution outlets for Kweichow Moutai and Wuliangye]
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