For stock investors, check the Gold Unicorn analyst research reports — authoritative, professional, timely and comprehensive, helping you uncover potential thematic opportunities! (Source: Caiwen) On September 23, news emerged that the number of employees at PDD Holdings Inc (PDD.US)'s Xiongan company has officially surpassed 5,000, completing its annual special recruitment plan well ahead of schedule in just over three months, continuously setting a new record for the speed of talent aggregation among private enterprises in the Xiongan New Area and further expanding the workforce scale of the largest private enterprise in the new area. With an investment intensity and implementation speed that exceeded expectations, it has set a new benchmark for the "Xiongan Speed" of private enterprises, injecting strong and lasting new momentum into the new area's digital economy development and the upgrading of traditional industries.
Since moving into Xiongan at the end of May, PDD Holdings Inc's Xiongan company has successively completed a series of substantive actions including company registration, initial capital injection, talent recruitment, and the purchase of fixed assets, while its new office building and employee cafeteria have also been put into use one after another. At the same time, the PDD Holdings Inc group has continued to increase its investment in the Xiongan company, centering on two major positioning pillars — a traditional industry data processing service center and a comprehensive service center for high-quality development of traditional manufacturing — to accelerate the implementation of the Xiongan company's business and drive traditional manufacturing toward the high end of the value chain.
On July 12, the new office building of PDD Holdings Inc's Xiongan company was officially put into use. Photo by Li Feng. As of now, the traditional industry data processing service center has established two major databases — algorithm annotation and model annotation — covering business scenarios such as search and recommendation experience optimization and image-to-video annotation training projects; the comprehensive service center for high-quality development of traditional manufacturing has built an integrated service system of "governance, quality inspection, compliance, and after-sales" for traditional industries, including merchant and product access review, content quality review, advertising governance, and security compliance review.
Recently, PDD Holdings Inc's Xiongan company also launched a new "fitting mirror" project aimed at promoting the transformation and upgrading of the traditional apparel industry. Through visual annotation of different apparel products, the Xiongan company's dedicated team generates more training data for algorithm models, continuously optimizing the accuracy of the algorithm models and displaying more realistic on-model effects on product pages for consumers, further enhancing the product conversion rate of apparel merchants while effectively addressing the industry pain point of high return rates in the apparel category. At present, the project has entered the user testing phase and will gradually cover apparel merchants in Hebei and across the country in the future.
As the Xiongan company continues to expand its professional governance team, the comprehensive service center for high-quality development of traditional manufacturing is becoming increasingly complete, and the governance capabilities and service system of the PDD Holdings Inc platform have also received a full-scale upgrade. From June this year to now, the platform has successively launched 106 special governance measures, covering key areas such as product access, food safety, drug safety, qualification review, advertising governance, intellectual property protection, rectification of false marketing, regulation of livestream e-commerce, and prevention of technology misuse, extending its governance reach to all product categories and carrying out "targeted" governance for vertical categories one by one. The latest detailed measures include governance of food net content information descriptions, special governance of raw meat products, qualification verification for crop seeds and seedlings, and special governance of product packaging label images, continuously pushing ecological governance toward normalization, refinement, and institutionalization, and striving to create a better ecological environment for merchants and industrial development.
Since settling in Xiongan, PDD Holdings Inc has also actively leveraged the digital advantages of a platform enterprise to continuously strengthen cooperation with the new area. In mid-June, the PDD Holdings Inc group and the Xiongan New Area Management Committee officially signed the Digital Service Strategic Cooperation Framework Agreement to carry out in-depth digital service strategic cooperation with Xiongan, continuously broadening cooperation areas, enriching cooperation carriers, and jointly building a new highland for the digital service industry cluster.
PDD Holdings Inc group executive president and Xinpinmu president Zhu Zheng attended the 2026 CIFTIS Xiongan Digital Trade Innovation Development Conference. Photo by Li Feng. On September 11, the 2026 CIFTIS Xiongan Digital Trade Innovation Development Conference opened in the Xiongan New Area. Zhu Zheng, executive president of the PDD Holdings Inc group and president of Xinpinmu, was invited to attend and deliver a keynote speech. According to Zhu Zheng, at the end of May this year, PDD Holdings Inc officially moved into the Xiongan New Area, embarking on a new journey of integrating into Xiongan's construction and development and serving the national strategy of "globalization of Chinese manufacturing," with key business layouts in platform product compliance review, data annotation and analysis, and intelligent data processing for traditional industries, promoting more talent to flow to the new area and contributing to the coordinated development of the Beijing-Tianjin-Hebei region through practical actions. Zhu Zheng stated that PDD Holdings Inc will continue to take root in the Xiongan New Area, guided by the philosophy of "inclusiveness, people first, and greater openness," with the strategic resolve of Xiongan's millennial plan, making good use of digital and other technological tools, and contributing to the in-depth advancement of Xiongan New Area's high-quality construction and development through practical actions.
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