On April 29, according to official data from Luckin Coffee, the bottled ready-to-drink coffee endorsed by Wang Yibo sold over 1 million bottles through online channels within 24 hours of its launch. The product secured the top position across multiple rankings, including Tmall's "Coffee/Cereal/Beverage Shops," Tmall's "Live Commerce Overall Ranking," JD.com's "Coffee Category Brand Ranking," and Douyin's "Overall Product Ranking - Ready-to-Drink Coffee Category."
Simultaneously, Luckin's bottled coffee rapidly expanded to tens of thousands of supermarkets and convenience stores nationwide, with many offline locations experiencing sell-outs shortly after restocking.
It is reported that the first batch of Luckin's bottled coffee includes three varieties: Raw Coconut Latte, Classic Americano, and Grapefruit Americano.
Additionally, Luckin Coffee received certification from the globally renowned growth consulting firm Frost & Sullivan: based on 2025 sales projections, Luckin's concentrated coffee beverages ranked first in national online sales.
Official data also indicate that Luckin's coffee liquid products sold more than 400 million cups throughout 2025.
In March of this year, Luckin topped the rankings in coffee liquid categories on Tmall, Douyin, and JD.com, leading in both product and store listings.
Public information shows that Luckin Coffee relaunched its pre-packaged coffee brand in July 2024 with the slogan "Enjoy great coffee anytime, anywhere." The product line includes coffee liquids, bottled ready-to-drink coffee, instant coffee, coffee beans, capsule coffee, and drip-bag coffee.
In terms of quality, Luckin's bottled coffee is crafted to match the taste standards of its freshly brewed store offerings. It leverages a mature R&D system, sterile cold-fill technology, and supply chain advantages such as globally sourced high-quality beans and exclusive raw coconut ingredients.
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