Kweichow Moutai Addresses Shareholder Inquiry on Exclusive Liquor Purchase Channels

Deep News05-11

On May 11th, Kweichow Moutai Co.,Ltd. held its 2025 annual and 2026 first-quarter earnings briefing.

Among the questions submitted in advance, an investor asked: "Could the company establish a dedicated channel for shareholders to purchase liquor, or set up a shareholder purchase account on the iMoutai platform?"

In response, Wang Li, the acting General Manager of Kweichow Moutai, stated that the core of the current market-oriented reform, centered on consumers, is to address consumer pain points regarding "fairness, authenticity, and convenience." The listing of the Feitian 53% vol 500ml Kweichow Moutai liquor on iMoutai, along with subsequent reform measures focused on consumer-centricity, are all based on this objective. "Fairness" is a demand not only from consumers but also from society at large for Moutai, with consumer "equal rights" being a key aspect. This is similar to how each share of Moutai stock carries equal rights, without distinction based on identity or profession. The company hopes that shareholders will experience the officially announced channel system as consumers and provide feedback and suggestions to encourage continuous improvement.

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