Movement Alert｜EAST BUY Falls 5.71% in Regular Trading, Multiple Headwinds Including CEO Subsidiary Exit and Court Ruling Weigh on Shares

Market Focus10:49

On August 6, EAST BUY fell 5.71% in regular trading, trading at 20.82 HKD/share, with turnover of approximately 95.76 million HKD.

Multiple negative factors have accumulated in recent days. On August 5, CEO Sun Jin stepped down as legal representative and director of Guangzhou Dayu Book & Audio Company, a subsidiary linked to parent New Oriental, with Wang Wei taking over the role. Additionally, on August 3, a court ruled that EAST BUY's operating entity committed commercial defamation against baijiu brand Jiangxiaobai, ordering compensation of 300,000 yuan in economic losses and expenses.

On the institutional front, Goldman Sachs maintained its \"Sell\" rating on July 31, setting a target price of just 13.6 HKD — approximately 35% below the current trading level — citing elevated valuation relative to growth prospects and peers. In contrast, Citi maintains a \"Buy\" rating with a 33 HKD target. The company is scheduled to release audited full-year results on August 21, with guided net profit of 5.2 to 5.5 billion yuan for fiscal year 2026.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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