On November 1, multiple automakers successively released their October sales results. Amid fierce market competition, BYD Company Limited (002594) delivered a dazzling scorecard of counter-trend growth.
Data shows that BYD's October new energy vehicle sales reached 490,168 units, up 11% year-on-year, setting a new monthly sales high for the year. Among the automakers and groups that have disclosed data, BYD firmly holds the top position in sales among Chinese automaker groups.
Pure Electric Explosive Growth, Premiumization Continues to Accelerate
From the perspective of power type, October pure electric passenger vehicle sales reached 305,743 units, up 37.38% year-on-year, refreshing historical records for three consecutive months; plug-in hybrid passenger vehicle sales were 177,382 units. The strong performance of pure electric models marks continuously strengthening consumer confidence in pure electric technology, and also confirms that the company's long-term investment in battery technology and charging infrastructure is being converted into market returns, with technological accumulation translating into sales feedback.
By brand, the Dynasty and Ocean series delivered 423,843 units, firmly maintaining the base; Fang Cheng Bao delivered 43,872 units, up 41.3% year-on-year, also becoming the top-selling new force brand with an average price above 200,000 yuan; Denza delivered 15,152 units, up 49.5% year-on-year, with Denza's average transaction price at 330,000 yuan; Yangwang delivered 258 units. The three premium brands combined sold nearly 60,000 units, with cumulative sales in the first three quarters up 75.1% year-on-year, accounting for 13.3% of the group's total passenger vehicle sales, demonstrating the increasingly evident results of the premiumization strategy. In the third quarter, sales of models priced above 200,000 yuan reached 173,507 units, capturing the top spot in sales among Chinese brands in the above-200,000-yuan price segment.
Overseas Markets Continue Rapid Growth, Globalization Layout Advances in Depth
In October, BYD exported a total of 170,194 new energy vehicles. Among them, overseas sales of passenger vehicles and pickups reached 169,564 units, with cumulative sales exceeding 1.5 million units in the first 10 months, covering more than 120 countries and regions globally. With the 100,000th new energy vehicle rolling off the line at its Brazil factory, BYD is accelerating the advancement of product exports and local manufacturing, with its globalization layout continuously reaching new heights.
Technology-Driven Development, R&D Investment Forges a Moat
Behind the performance growth is sustained technological investment. From the second-generation Blade Battery and flash charging technology, and the Xuanji A3, China's first 4nm intelligent driving chip, to the 12,165 flash charging stations already built nationwide, and the release of the AI super intelligent agent "Didi Xia AI," BYD is taking technological innovation as its core driving force, accelerating its transformation from an automobile manufacturer to a new energy technology giant.
Third Quarter Financial Report Shines, R&D Expenses Far Exceed Same-Period Profit
Previously, on October 29, BYD Group released its 2026 third quarter report showing revenue of 566.3 billion yuan, net profit attributable to parent company of 22.3 billion yuan; R&D expenses of 36.3 billion yuan, far exceeding same-period net profit, with cumulative R&D investment exceeding 280 billion yuan! Among this, third quarter revenue was 221.5 billion yuan, up 14% year-on-year; net profit was 10 billion yuan, up 28% year-on-year, with core operating indicators growing against the trend. In the fourth quarter, with multiple new models successively hitting the market, the accelerated rollout of the flash charging network, and the continuous advancement of overseas localized production, BYD is expected to sustain its growth momentum and bring the year's performance to a successful close.
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